فهرست مطالب

  • Volume:4 Issue: 9, 2017
  • تاریخ انتشار: 1396/09/16
  • تعداد عناوین: 7
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  • Kazuhiro Ohnishi* Pages 898-908
    This paper investigates a mixed duopoly environment in which a private firm competes on price with a public firm. The following timing of actions is considered. In the first stage, each firm non-cooperatively decides whether to adopt a wage-rise contract as a strategic commitment device. If a firm adopts a wage-rise contract, then it chooses an output level and a wage premium rate, and agrees to pay each employee a wage premium uniformly if it actually produces more than the output level. This irreversible behaviour causes changes to the price-competing market environment of the second stage. The paper presents the equilibrium solution of the mixed duopoly model.
    Keywords: Mixed market model, price competition, private firm, public firm, strategic commitment
  • Soran Mowlaie*, Sina Aminosharieh Pages 909-916
    Impulse buying is a highly important aspect of customer behavior. It emerges as a dominant phenomenon in customer behavior, and is a vital concept in the market. The aim of the present study was to examine the factors that affect impulse buying in cosmetics market. Regarding its aim, the present investigation was an applied study, and in terms of its method and nature, it was a causal study. Cosmetics customers in Sanandaj were selected as the statistical population. Cochran sampling method was used to determine a study sample of 384 individuals. After 422 questionnaires were distributed, 396 were returned and considered as the basis for final analysis. The validity of the questionnaire was confirmed based on the experts’ opinions and confirmatory factor loadings, and the obtained Cronbach’s alpha showed its appropriate reliability. Statistical equations were used as the statistical method, and data analysis was carried out using LISREL statistical software. The results of the present study showed that individual and situational factors affect the customers’ impulse buying. Among individual factors, the aspect of assets and financial wealth, and among situational factors, the aspect of the salesperson’s behavior had the most effect on impulse buying.
    Keywords: Impulse buying, individual factors, situational factors, cosmetics
  • Ammar Arshad*, Rashad Yazdanifard Pages 917-936
    This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony Several key models like SWOT, Bowman's Strategy Clock and other related concepts are discussed, the data used for this research paper data gathered form secondary data sources i.e. Annual reports, Journal articles, Book, newspaper articles etc. which are properly declared in “Reference” section. The rational decision for choosing Sony as a research study for this paper is that they have been market leaders and pioneered many markets, however due to lack of ambition and strategic planning failure the company is now on verge of bankruptcy. Towards the end this research paper has given some strategic direction recommendations for the board of directors of Sony Inc. which will help Sony to revive themselves from current position and restore their brand to former glory.
    Keywords: Strategic management, Customer value, Core competency, Strategy making, Sony Inc., Strategic misalignment
  • Erin Olayinka, Eriki Emoarehi*, Arumona Jonah, Jacob Ame Pages 937-952
    This study examines the impact of Enterprise Risk Management (ERM) on financial performance in the emerging market with special focus on the Nigerian financial sector. The study investigates 40 companies from the period 2012 to 2016 resulting into 200 firm observations. The method used to measure financial performance was Return on Assets (ROA) while Value at Risk (VaR) was used as a proxy for Enterprise Risk Management (ERM). The study used other control variables such as Leverage (LEV), Board Size (BSIZE), Firm Size (FSIZE), Institutional Ownership (INTOWN) and Risk Management Committee Size (RMC). The result of regression coefficient shows that VaR (0.216), BSIZE (0.218), FSIZE (0.021), INTOWN (0.001), and RMC (0.032) are statistically significant with the exception of LEV (-0.572) which shows an inverse relationship with financial performance. The empirical findings show that ERM is positively and significantly related to financial performance. The results support the hypothesis that ERM has a significant impact on the financial performance of listed firms in the Nigerian financial sector. We recommend that the regulatory authorities (Central Bank of Nigeria, Financial Reporting Council of Nigeria etc.) in charge of the financial sector should ensure that all firms in the sector adopt ERM as a matter of urgency and continue to ensure strict compliance with the ERM framework.
    Keywords: Enterprise Risk Management, Financial Performance, Nigerian Financial Sector, Return on Asset, Profitability
  • Muhammad Imran*, Siti Norasyikin Binti Abdul Hamid, Azelin Binti Aziz Pages 953-961
    The purpose of this paper is to provide a conceptual framework regarding religiosity and organisational commitment. A literature-based analysis was engaged by combining concepts from religiosity and organisational commitment. The syntheses of these two concepts lead to the development of the conceptual framework. The findings show that implementation of religious practices leads to organisational commitment. This paper will contribute to the conceptualisation of religiosity and organisational commitment, which help to improve the theory.
    Keywords: Religiosity, Organizational commitment
  • Khalil Israfilzade* Pages 962-979
    The development of Web 2.0 and the evolving interest for online social networks have prompted the exchange of this ‘‘word-of-mouth’’ phenomenon to online spaces. Consumer-generated media (CGM) offers consumers the opportunity of sharing their knowledge, contribute their view and connect with other users. While an increasing number of individual engages in consumer-generated media (CGM) consuming, participating and producing levels, the gap between various users each day remaining large. Accordingly, the aim of the article is to determine how Millennials engagement with CGM are different in Azerbaijan and Lithuania. Data from 311 users of CGM from Azerbaijan and Lithuania were analysed through in three different engagement levels of CGM. The findings suggest that except consuming CGM, there is a statistically significant difference in two countries “Y” generation engagement with CGM.
    Keywords: Consumer-generated media, Social media, Consumer engagement, Digital marketing
  • Waqar Ahmad*, Doan Phuong Dung, Mono Heang, Aqsa Bibi Pages 980-988
    In this paper we study about the cross countries comparison of Luxembourg, Germany and India on the basis of five variables , I.e. GDP per Capita, GDP growth rate, Scientific and technical Journals, R & D spending , patent Applications for the years 2000 to 2009. It is necessary that Luxembourg should do innovation (in the field of finance and Steel) to maintain its strength in the future. Germany should give focus on innovation as innovation and growth rate shows positive relationship in the country. On the other hand India should increase its R & D spending as that will further improve its GDP growth rate. So it is necessary for the countries that first they should identify fields/sectors and then decide about innovation. This paper shows that the GDP per Capita of Luxembourg is better from other two countries because it has a stable and solid growth, Low inflation, low unemployment, a strong financial sector, low tax rate and the most important an increasingly diversified in steel.
    Keywords: GDP per Capita, GDP growth rate, Scientific, technical Journals, R, D spending, patent Applications, Luxembourg, Germany, India