International Journal of Applied Arts Studies
Volume:1 Issue: 1, Nov-Dec 2016

This study seeks to analyze the inscriptions as advertising media in Persian architecture. The data collection was based on descriptive-analytic method and library studies. The study population included architectural inscriptions of Iran. The sampling method was selective and qualitative data analysis was implemented. The aim of the study is to analyze and recognize the importance of inscription as advertising media, visual capacity identification, and analysis media status inscription in Persian architecture. Based on the written component, samples were examined statistically. It was found that historical information plays an important role in the inscription that transfers information, thoughts, and ideas as advertising and signaling media. The inscription in Persian architecture in regard to the well-being of society reflects the social, religious, and cultural conditions in the inscription which plays a decisive role in the field of cultural and religious propaganda of the society.

The artistic and literary activities have always been affected by the cultural conditions of societies. The cultural condition in turn is formed by social relationships influenced by the political movements. None of the literary and artistic activates can go along their path independently. The artistic genre and school of thoughts are also sometimes named after the artistic activities of a special era, but the characteristics of a genre based on the social conditions of the society which has passed through time and geographical conditions can also be expressed in another way. Meanwhile, if we consider the goal of Realism as a fair and honest display of contemporary life, it is then required to pay attention to the artistic interpretation of social ‘political’ and ‘economic’ issues. This article follows the study of artistic and literary works under the similar economic conditions, by investigating the Rembrandt’s painting and the most realistic novel of Sadegh Chubak "Tangsir" in a descriptive and comparative analysis. In addition to the different reactions of two artists toward the economic conditions of their fellow people, the result shows similarities between different countries also causing cultural similarities and closeness of their people. It also results in removing the geographical borders and finally causing intimacy between the artists’ expressions in presenting the artistic factors and items in their works.

Since car is one of the issues that people deal with constantly and daily, improving the efficiency of its components, such as seat covers, not only does not reduce its value, but also provides greater comfort to passengers. Improving the design of car coatings and waterproofing of fabrics which have different advantages such as reducing accumulation of dirt on the cloth are considered in this research. The aim of the study is using flora polyacrylamide (FPAA) waterproof material with a chemical structure of weak cationic, non-ionic through the conventional padding method on polyester fabrics along with art simulation techniques. For this purpose, different concentrations of the composition of flora poly-acrylic waterproof coating was used on polyester fabric. Hydrophilic and hydrophobic properties of polyester fabrics were evaluated by water absorption tests based on a standard test method called the American Association of Textile Chemists and Colorists 79 -2003. As such, art simulation techniques were applied to car seat covers. The results of the study demonstrate that the use of appropriate amounts of waterproofing flora polyacrylamide composition could significantly prevent water absorption from polyester fabrics. Therefore, waterproofed fabrics designed by art simulation techniques can be used in auto production centers in Iran.

Dress reflects people’s perceptions, yet it is sometimes vague and uncertain. What will be added or subtracted from dress will help to extend our future. Materials produced or removed from clothing will help to sustain our environment. Materials unsuitable with the environment constitute the bulk of the objects we re-use. This study integrates costume design and materials incompatible with the environment in creative ways. Art, with its various and special characteristics, can create conceptual clothing as a new form of art.  This project conveys conceptual costume design using materials incompatible with the environment in order to send an environmentally sustainable message. Hopefully, with public- awareness, the recycling of incompatible materials can be used in many ways such as ‘costume design’. The main focus and goal of this study is to address this issue.

Nowadays, with increasing development, cities lack favorable urban spaces. The space consistency with residents’ needs has attracted experts’ attention. Urban spaces have a unique role in realizing social and personal needs of children. These spaces cover a large part of everyday life of the residents, particularly children. According to humanity engineering, enhancing quality of these spaces can be effective in health and development of physical abilities, reinforcement of social interactions, and growing creativity in children. The method employed is descriptive-analytical and the data collection is based on library, documentary, and field studies. The study, extracts the data by a participatory method such as questionnaires and interviews with 384 children in Yazd city, regarding urban spaces and their activities. To investigate the correlation, SPSS software and Spearman correlation model were used. To prioritize criteria effective in creating a child-friendly city and enhance creativity, the AHP model was employed. In this study, different dimensions are available to discuss the child friendly city and creativity, five criteria affecting child friendly city, i.e. location of playing, social interactions, accessibility, participation, security and safety. The three criteria affecting creativity includes sensual, physical, and behavioral creativity identified based on previous studies and using surveys of the experts. After evaluating and administering appropriate tests, it was concluded that, among the criteria of child friendly city, the criteria of security and safety has the highest significance and lowest significance for location of playing. The sensual dimension of the criteria of creativity has the highest and physical dimension has the lowest significance.

Nowadays, comprehending urban spaces and the appropriate design of space is a way toward meeting the diversified needs of each citizen. Among this, attention to the flexibility principle as a dynamic of qualified urban space creation can facilitate spaces to provide multiple opportunities for the general public. Accordingly, this study attempts to address the concept of flexibility and realization of it in urban spacing. In order to achieve flexibility in urban space, a new pattern is presented. It is notable that achieving the space at first needs prerequisites including permeability, adaptability, legibility followed by body requisites such as positive outdoor spaces, spaces with multimodal behavioural patterns, multiuse buildings, active frontages and fine amenities. These include constructive elements like activity, place and people. Through preparing such elements, flexibility can emerge in urban spaces into three classes; versatility, convertibility and expansibility at micro and macro scales.