مجله مطالعات میان رشته ای ارتباطات و رسانه
سال سوم شماره 3 (پیاپی 9، پاییز 1399)

Today, diversity is known as one of important phenomena in the arena of management. Many organizations are intending to inaugurate an accurate management with diversity to be beneficiary of its advantages. This will lead to improve the efficacy and makes the organization skilled efficient while extends the social equity. Yet, some media organizations including IRIB face criticism in this regard. Primarily, the question is “how is the management diversity in similar organizations”? According to this fact, the present article will benefit from theoretical review and will survey on the previous research done on this subject. In addition to the mentioned criteria, by studying the related managerial models, a framework for management diversity is proposed. This framework includes organizational teamwork culture as a supportive task for diversity, together with quadruple principals of diversity management, dimensions of diversity, and the strategy of active management. These are the components of diversity in management followed by its aftermaths.This framework will objectify the route in which planning for an active & effective management in IRIB will be verified.

The everyday growth of social networks not only has caused an evolution in news production & its broadcast but also has changed the technical structure of radio & televisions. The audience as users of social networks has become stronger and as a result, the celebrity culture has become more vivid. However, IRIB has not paid attention to these evolutions and this has brought celebrities a leading role in opposing both media. This research is based on the methodology of library study and in-depth interviews with experts, the two methods will back up each other. In the beginning, a conceptual framework together with the main question of the research is surveyed, then, the necessary approaches which IRIB needs to have for the desired position are indicated. The data in this regard has been collected by using grounded theory in 2 parts under 7 items. The outcome of the research justifies that the most important statements in content production are as follows: Inauguration of the virtual editorial newsroom, forming crisis journalists, celebrity diplomacy, and voluntarily activists. In the desired policy-making part, other factors such as distribution, network distribution, and news engineering have been emphasized.

Cinema as “Art” and “Media” affects social actions and for this nature, it has been used and misused by powers. Their main tendency is unification, manipulation, and domination over the destiny of cinema and the whole process of shaping the filmmaker and his/her cinema. This is done through a vast set of social, political, economic, cultural, and individual powers. But cinema as artistic imagination is in relation to reality and representation. Thus, in the dialectic between cinema as the art of imagination and cinema as the skill of media manipulation, the boundaries are obscure and uncertain, and the work of some filmmakers has led to a different dialectic between reality and representation. The cinema of Watkins is explicit in its fight against this hegemonic system. He started from the amateur cinema with an exceptional ingenuity and after entering professional cinema he was censored and marginalized due to his independence from the mainstream. This article studies the first decade of his work with a documentary method to show the mechanisms of these two dialectics as much as possible. The findings indicate that Watkinsian imagination tries to improve reality and in an experimental process Watkins builds a political, social, and human cinema through the problem-based attitude; participation of ordinary people; efforts of eliminating hierarchical filmmaking; bringing awareness and education before catastrophic incidents; emphasis on film-itude of a film; fluidity in time and space; transparent expression of personal opinions; distancing from dominant narrative form; and creating a context of an agreement with the audience.

The goal of this research is to determine how to apply the most important psychological theories in the field of Persian myth studies & analysis. This is followed by a case study and qualitative analysis of a screen adaptation of ancient Persian myth “Yosht Farian”, utilizing psychological attitudes. This article intends to answer these questions: What are the most important psychological dimensions of myths? What are the potentials of the adapted screenplay of “Yosht Farian” as a national myth for its audience, filmmakers & scriptwriters, in order to help them for adaptation from a psychological point of view? The methodology of this research is descriptive-analysis while applying library study as well. Collectively, from psychoanalysis view, the content of the myth speaks about human’s inevitable obsessions, and puts the audience in a path to tussle with challenges and gives assistance in overcoming the hardships: and of more importance-is the continuation & revival of national myth by entering into different media formats. Psychological potentials of adapted screenplay of “Yosht Farian” shows that some of the symbols like Animus-pretentious mode of Anima- mask & shadow, which are most indicative features in adaptation, are present in this text.

“Media Justice” has different definitions for media managers, activists & researchers. Regarding the scarce literature review in this field and the neglect of different aspects of media justice, the present research is opting to survey and explore the essence of Media Justice. The data of the research has been collected via semi-structured interviews with 24 experts and communication managers of this field. The Theme analysis method has been applied to analyze the data. The findings of the research include 5 approaches in defining Media justice. These approaches are as follows: Media Justice from the perspective of consumers & employees, sender-message-channel-receiver, and social equilibrium. The outcome of the research declares that the concept of Media Justice is in relation to the position of media in different social institutions, different functions of media for the audience, and how media is in reach of audience through a hardware & software mechanism.

Today, the traditional marketing approach can no longer meet the needs of the Internet age, especially in the field of sports. On the other hand, Organizations and companies run their businesses with marketing activities and Internet and social networks are the most important tools that marketers use to reach their goals. Therefore, the purpose of this study is to investigate the impact of marketing acts in Facebook as one of the most popular social networks on customer satisfaction of sports products.This study is applied in terms of purpose and is descriptive in terms of data collection which was done by survey method. 81 people from the statistical population voluntarily completed the researcher-made questionnaire. Confirmatory factor analysis and structural equations were used to evaluate and test the hypotheses. The Findings showed that Facebook social network had not a significant impact on marketing of sports products and the research model had not a good fit and Marketing through Facebook’s social network had not a good effect on customer satisfaction. According to the current data, the expectation of marketing sports product and customer satisfaction through the Facebook network is not met. Therefore, it is suggested that marketers, in order to achieve their goals, either adapt their marketing strategies and actions to the needs and desires of Facebook users, which according to researches is further entertainment, fun and friendship, or eliminate the use of this social network from their marketing process.