مجله مطالعات میان رشته ای ارتباطات و رسانه
سال ششم شماره 4 (پیاپی 22، زمستان 1402)

Nowadays, most people and private and government organizations are largely dependent on Virtual Social Networks and mobile messaging platforms to carry out their affairs. With the expansion of communication and information technology applications in daily life, we are witnessing the formation of a new generation of Internet tools that provide more possibilities for bilateral and multilateral relations. Now the problem is, what are the functions and dysfunctions of  Virtual Social Networks ?The answer to this question can increase the effectiveness or improve the approach of the media in messaging, as well as adopt a correct cultural orientation which is appropriate to Iranian-Islamic values and norms. For this purpose, the researcher has identified the functions and dysfunctions of Virtual Social Networks and mobile messaging platforms in Iran by using qualitative analysis in the interpretive paradigm along with interviews and used thematic analysis and three-stage coding. The research result are the followings:The most important positive and constructive functions: changing the shell of mentalities, facilitating the exchange and creation of information, criticizing and refining culture, effective discourse creation, promoting the government's sensitivity towards its own performance and preparation of the business environment.The most important dysfunctions: widespread social isolation, promoting immoral content, making the society vulnerable, creating excessive individualism, breaking the family foundation and identity disorder.

The present research was written with the aim of compiling an effective and active exposure map of the Broadcasting Organization in the field of cyberspace, and the main question of this research is about how to draw the map and the tools for its compilation. Drawing a map requires determining two basic pillars, i.e. determining the indicators and characteristics of the current situation and the criteria and components of the desired situation, so that goals, strategies and action-time options can be planned based on that. In the first step, this research examines the results of previous researches related to the subject by using the documentary method, then by using the expert panel method which was formed in four rounds, the desirability criteria and various indicators of the current and desirable conditions are determined and finally by using From the combination of the expert panel and various quantitative techniques, including the importance-performance matrix (Martilla and James), the number of 4 drivers (goals), 9 strategies and 36 action-time options were determined and at the end the final model of the roadmap was drawn.

This article analyzes the nature of women in Western serialization based on the works of Bruce Miller. The purpose of this research is to explore semiotics and how to use it based on the analysis of this series. The semiotic method of this paper is based on John Fisk theory and in three levels of descriptive (social codes), representation (technical codes) and ideological (ideological codes). To achieve the goal, we first give a brief definition of semiotics and after presenting John Fisk's point of view, we examined the main themes of his theory in the form of social, technical and ideological codes in the context of selected scenes of the series made by Bruce Miller. The research method of this research is qualitative-semiotic analysis; And data collection tools include taking notes from books and articles. According to the study, it can be said that this series has presented the concept of life and survival in depth using the laws of semiotics; The semiotic process reveals its internal semantic capacities to the audience; Semiotics also reflects the fact that images, after decoding and interpretation, lead us to new results and allow us to go beyond mere appearances of reality and delve into the subject from another.

This study seeks to understand the ways of constructing and representing the divorced female subject in Iranian cinema of the last decade. The research has been done by using the method of semiotics and combining the approaches of Barthes, Fisk, Selby & Cowdory and the theoretical framework based on Subjectivity from Althusser's point of view and Hall's representation. Using Purposeful sampling, three films (nahid, rage khab and inja bedoone man) were selected for analysis. The results indicate that the lower social class, being exposed to be judged, people's biased view of divorced single women, society's indifference and society's suspicion of independent and divorced women, the reproduction of a cycle of violence by them and society, Behavioral, living, economic, and unhealthy behaviors and showing the recovery of femininity in environments such as the kitchen are among the most important ideological codes that have found meaning in these films. Adherence to ideology (patriarchy) is also so blind that women, as subordinates, internalize and reproduce it themselves, like the landlady in rage khab. Also, the patriarchal ideology is so ingrained in the people of society and in the daily relations of people, tradition and family that the divorced woman becomes the obedient subject of ideology and acting against it leads to questioning by individuals that becomes fascinated by ideology.

With the advancement of new technologies, one of the types of deviant behaviors that has become popular is cyber loafing. Due to the lack of appropriate tools for measuring deviant behavior in the country, the present study was conducted with the aim of standardizing the cyber loafing deviation behavior questionnaire (CLQ). The statistical population of this study included all staff of universities affiliated with the Ministry of Science at four levels of international, national, regional and local levels of performance across the country. The research data were collected from 430 staff members who were selected by multi-stage cluster sampling method using cyber loafing questionnaire. The results of the validation of the method showed that the internal consistency and stability reliability of the Cyber Loafing Questionnaire by using Cronbach's alpha was 0/89 and by test-retest method was 0/88. Evaluate the content validity, discriminant, and construct of cyber loafing questionnaire confirms the validity of the questionnaire. Exploratory and confirmatory factor analyses as the main form revealed three correlated but separable dimensions that were "Internet surfing", "Receiving and sending irrelevant e-mail" and "interactive internet dodging". The results of this study showed that the Cyber Loafing Questionnaire (CLQ) is a reliable and valid tool for measuring and screening the cyber loafing of academic staff. As a result, researchers in the field of management of educational organizations, studies of organizational behavior, new technologies and human resource management with the use of this efficient tool in the field of research; Be able to detect the cyber loafing status of employees.