نشریه مدیریت زنجیره ارزش
پیاپی 2 (بهار و تابستان 1395)

Today, identify customer needs and try to meet them is very important and plays an important role in the success of the company. Such as supply chain management solutions that proper implementation, can greatly help companies that are close to the above.Supply chain management represents a paradigm shift that the company's enthusiasm for the concept of cooperation and competition increases. Improve the performance of supply chain management is one of the critical issues for companies is to achieve competitive advantage. This study aims to evaluate the factors affecting the performance of supply chain management in the food industry have been carried out.The main criteria derived factors (management, logistics management and relationship management) detected using Analytical Hierarchy ranked in the food industry, Accordingly, it was determined that the main criterion 0.478 with the greatest degree of importance of information management in the first place is allocated then the primary criterion for logistics management to 0.315 in the second and third placed Relationship Management with 0.207.

Today, with the development of knowledge in organizations, effective management of knowledge is of particular importance in achieving organizational goals. Therefore , knowledge is the most important competitive advantage in the present age. This has led in today's dynamic and competitive environment, using efficient methods for the acquisition, storage and application of knowledge focus considered on managers and organizations.  Creating a knowledge management infrastructure to control and monitor better the knowledge and organizational performance is very important considered. Senior management commitment and leadership, knowledge sharing and customer orientation can important role in creating the index incentive for employees of the organization. On the other hand, in recent years in the theory and several preceding studies, value chain management as a main structure is related to organizational performance. So in this article the impact of knowledge sharing on the value chain to improve the performance of organizations is discussed. Statistical population in this study is intended Azerbaijan Customs Organization and data analysis software for SMART PLS 2.0 has been used. The results show that the commitment and leadership of senior management, customer orientation and knowledge sharing has positive impact on the value chain to improve organizational performance.

Organizations need to knowledge management for remaining in the competition, with the changing environment of innovation, responding to market demands, improving individuals and their potential and maintain good communications with providers, customers and partners. The knowledge management causes we access to the experiences, knowledge and skills that in general, they create new abilities, power of execution of more operation, encouragement of creativity and innovation, better ways of applying existing knowledge of Organization, and better use of knowledge in the process of day-to-day business in the Organization. In the present study, we tried to investigate the impact of knowledge management on the personnel creativity of Gas Company. Statistical population of this study was personnel of Gas Company and we used questionnaire to collect research data. Number of 186 questionnaires was collected from the Statistical sample. To investigate approval or disapproval of hypothesizes and survey of overall fit of the model was used tests, analysis of data according to these tests and PLS software and assumptions and models were evaluated using three criteria R2, significant numbers t(t-values) and standard criterion of GOF. Also were used descriptive and inferential statistics. The obtained results of testing hypotheses showed that knowledge management has a positive effect on personnel creativity.

Building and maintaining consumer brand loyalty in a competitive market is at the heart of the company's marketing programs. So today, understand and predict customer needs for enterprises to gain competitive customer. Therefore, in this study a model of service brand Seek variables are influential in terms of brand loyalty turned for services. The aim of this study was to determine the impact of the brand on brand loyalty services companies, real leather industries In Tabriz. Finally, multiple regression analysis was used to detect the effect of each of the hypotheses. The test showed that Dimensions Brand Services Variables On the effective loyalty and generally There is a direct relationship between Dimensions Brand Services (Brand documents, Brand attitude, Brand hearsay) and brand loyalty.