نشریه فضای گردشگری
پیاپی 38 (بهار 1400)

The growth and development of cities requires guidance with a program-oriented and problem oriented process. On the other hand, the need for urban community participation in problem-solving processes has led to the promotion of a new approach in urban planning called the wise intelligent city approach. The coastal city of Noor, despite having tourism potentials, is moving in an unsustainable direction in economic, social and environmental dimensions. Therefore, according to the concept mentioned in the approach of intelligent city, for the economic, social and environmental development of Noor city, the sustainable tourism approach is also used. In this study, we intend to use a strategic plan to identify spatial proposals to solve the relevant problems of the city according to the approach of the intelligent city and sustainable tourism. The research method in this research is descriptive-analytical. After the cognitive problem, using Mic Mac software and examining it by the problem analysis tree, the problems and decision filed were identified. Then strategies of plan were developed based on the QSPM matrix. Finally, spatial policies such as the construction of ecotourism resorts on agricultural lands and the circular coastal tourism route for the city of Noor, were among the executive measures proposed in the strategic plan.

Tourism industry with direct and indirect employment and as a result, Make money for tourist destinations, Plays an important role in the region economy. To achieve this income, The tourist must first be attracted And in order to enjoy the benefits of tourism, Prioritize tourists in choosing tourist destinations. So, considering that most tourists in Iran are domestic tourists because of limited foreign tourism And many domestic travels in Iran are also religious visits to holy places such as Mashhad and Qom; the purpose of this investigation, identification of priority of tourism attractions in Mashhad using entropy technique is VICOR and SPSS. The motivation for studying this research is to examine the welcome of tourists to all kinds of new and old attractions in this city. The results showed that in total, Imam Reza's port is the first priority of tourism attraction among tourists and officials studied and other tourist attractions are in the forefront. So the city of Mashhad has not been successful with the new attractions created for the development of tourism in this city.

Nowadays, Ardabil province has become one of the tourism hubs in the country and this issue has provided a platform for investment in this city. Therefore, tourism marketing activities and programs, especially the marketing mix elements in this city, is considered necessary and important. The present study was conducted to investigate the effect of the quality of marketing mix elements on the satisfaction of winter sports tourists in Alvares ski resort in Ardabil province. The research method is descriptive-analytical and applied that the statistical population is tourists with at least one ski experience in Ardabil. In this research, in order to assess the validity of the content, the views of supervisors, consultants and experts have been used. The reliability of all variables is in the acceptable range. To collect the necessary data to test the research hypotheses, the questionnaires of mixed marketing elements among tourists (110 questionnaires) were used; for descriptive analysis of the data, tables of graphs, scattering indices; Kolmogorov-Smirnov test is used in SPSS software package. Findings and results show that the main hypotheses are acceptable and the elements of marketing have a significant positive effect on satisfaction.

The imposed war, with all the devastation and hardships it brought to the people of the border areas of Iran, also left a sense of pride and honor for our country. Now people from all over the country and abroad to see these areas and monuments. Remnants of the war travel and this has led to a boom in war tourism in these areas.This research is applied in terms of purpose and is descriptive-survey in terms of conducting research. The main tool for data collection in this study is a questionnaire. The statistical population of this study consists of tourists who went to visit the War Museum in Khoramshahr. Due to the fact that the exact volume of the population was not available to the researchers, based on the principle of data saturation and receiving multiple opinions of sample members, 240 people were selected as sample members based on the researchers' opinions. The sampling method is simple random with no alternative. After distributing and collecting the research questionnaires, the research hypotheses were examined using Spss software and independent one-sample t-test. The findings of the study indicated that war tourism incentives have a positive and significant relationship with increasing tourist visits and it is suggested that the government in the field of international relations, and the Khoramshahr War Museum in the field of advertising and media redouble their efforts to attract Have a tourist.

A very important part of tourism activities in the world is based on enjoying nature, and areas that have more valuable natural resources are given more attention in this field. In this research, using Peralong model, Hormoz Island nature tourism was prioritized. This research is applied based on purpose and descriptive-analytical based on nature. The results show that by combining 5 main criteria of physical beauty, scientific criterion, historical-cultural criterion, socio-economic criterion, land form criterion, distance criterion, access criterion and coverage criterion, the final ranking was prepared in Vikor operator. In Pralong method, by combining 4 criteria of aesthetic value, scientific value, historical-cultural value and socio-economic value and 2 criteria of productivity quality value and productivity value, the total value of each landform was calculated and then prioritization was done accordingly. . In this method, the sculpture of the Statue Valley and the Rainbow Valley are of the highest value and the mangrove forest and salt cave are of medium value, and the Red Beach, Tombak Beach, Colorful Cave, Turtle Beach, White Valley, and Sandy Beach are of low value. The statue valley and the rainbow valley have gained high ranks in the two criteria of scientific value and physical beauty of the projected place compared to other criteria.

Marketing is very important for travel agencies by attracting and retaining tourists. Due to the importance of selling products to tourism travel agencies, the use of customer persuasion techniques for these companies will also be of particular importance. Persuasion is rooted in social psychology topics with a variety of techniques, each of which has a particular impact on customer persuasion. The purpose of this study is to design a paradigm model based on customer persuasion techniques in the field of tourism Due to the fact that the method of this research is qualitative, in the first stage, the theoretical foundations of the research were collected by referring to books and articles in the field of marketing and tourism. In the next stage, the opinions of tourism experts were collected through open interviews, which included professors of marketing, cultural heritage and tourism organization, and managers of tourism offices, which were analyzed using MAXQDA 2020 software. The research findings led to the identification of 596 initial codes of 28 sub-categories and 11 central categories. The results of this study ultimately led to the design of a paradigm model of convincing customers of tourism companies based on the techniques and principles of persuasion and its consequences on customers' behavior.

One of the important components in tourism is tourists 'satisfaction and loyalty. Feeling satisfied with the destination on the one hand and encouraging friends and acquaintances on the other hand causes frequent visits to tourist destinations. The purpose of this study is to identify effective indicators in tourists' satisfaction and loyalty. The entrance to the city is fast,Which plays the main role in earning income from tourism, the research in terms of purpose and practical nature and in terms of descriptive-analytical research method and survey data collection method, after reviewing 27 indicators studied these results It was found that 17 indicators, including: safety of visited areas, attractiveness of attractions, quality of therapeutic water have been effective in tourist satisfaction and loyalty, but 10 indicators, including: informing the public sector about tourist attractions, informing the private sector about Tourist attractions, proper tourist guidance about attractions have not been effective in tourist satisfaction and loyalty,Also, based on the average obtained from the set of indicators, it was found that the experimental average is higher than the theoretical average, which is 3, so the relationship between satisfaction and loyalty of tourists and tourist attractions was confirmed, and it was found that 65.6% of respondents for the third time or more They visit Sarein city, and this indicates that most tourists are satisfied with the tourist attractions of this city, and this in itself creates loyalty among tourists and their frequent visits to this beautiful tourist place.

One of the best ways to save cities from social and economic problems is to develop urban tourism in historical contexts with the approach of recreating the culture. In the reconstruction of the base culture, the culture factor is presented as a very important development strategy on a local and global scale.There is a great connection between culture and the development of urban tourism. The development of tourism as a cultural phenomenon expands the opportunities for cultural exchange between the tourist and the host community.The city of Minodar is one of the cities that is considered in terms of valuable historical monuments in its ancient context, with rich architecture and unique features in the country and the world. In this research, with a survey approach to urban tourism development planning with emphasis on recreating the basic culture. The research method is descriptive and analytical, and relies on reviewing the research background on the one hand, examining documents related to historical context and field studies on the other hand, analyzes the problem.Findings show that the way out of the problems and revitalization of valuable historical contexts depends on the implementation of programs based on strategies and interactive policies between physical regeneration and urban cultural tourism and ensure a direct relationship between real and urban urban life.