مجله دانش تفسیر سیاسی
پیاپی 12 (تابستان 1401)

The life of personal-political superbrands who reach the top of political positions, regardless of the type of political system and cultural environment in which they operate, always has several turning points. According to the life cycle linear theory, each product goes through stages from the time of idea creation to the decline, commensurate with the inherent desirability and flexible time demand in the market.The question is, does a politician have a certain life cycle as a product of the political market? To what extent does the political structure cause similar events and stages in the life cycle of personal-political brands? The present study was conducted to identify important periods in the personal and professional life of personal-political brands in Iran after the Islamic Revolution and also to present the life cycle model of personal-political brands within the government. Three-step thematic analysis strategy; Biographies, effective images and election clips of selected brands; Periods, periods and turning points in the lives of four personalities (Akbar Hashemi Rafsanjani, Mohammad Khatami, Mahmoud Ahmadinejad and Hassan Rouhani) who have reached the presidency using the branding program have been examined.Findings showed that during the period of political life, the subjects underwent 22 important stages in the five basic stages of planting, holding, harvesting and maintenance (preservation brand collapse. This process was presented in the form of a brand life cycle model.

The present study aims to investigate the effect of science and technology diplomacy on Iran's national power in the world arena. In response to the question, what is the relationship between science and technology diplomacy and Iran's national power in the global arena with a network approach?, the hypothesis was raised that the production of science and the mobilization of science and technology diplomacy lead to an increase in smart power (hard power and soft this will lead to the increase of Iran's national power in the world arena. The research method is qualitative analysis in the framework of the network approach. With the victory of the Islamic revolution and in line with the institutionalization of power and institutions, various issues and ideas emerged with the efforts of researchers, thinkers and analysts. The field of diplomacy and its various forms, including the diplomacy of science and technology, were among the things that were noticed by the leadership and decision-making institutions in recent years. One of the ways to spread and influence the Islamic Revolution in other countries and increase Iran's national power is to use the achievements of science and technology diplomacy. In the field of science and technology diplomacy, Iran is at the beginning of the road and compared to the developed countries of the world, there are many ways to go.

After September 11, 2001, a new strategy emerged in the field of American foreign policy, which has somehow heralded a new era in the international system. During this period, American leaders and leaders got a good opportunity to use it to defend their interests. advance the strategic goals and shape the American hegemony, take the strategy of pre-emptive attack and preventive war. In this regard, America's interventionist foreign policy on countries such as Iraq, Syria and the occupied territories caused the security of these countries to fall under the component of foreign power. In this research, the US foreign policy in West Asia from 2001 to 2022 will be examined. And it seeks to answer the question, what effect has American foreign policy had on the security of the West Asian region, especially on Iraq, Syria, and the occupied territories? The findings of the research show that the emergence and existence of tension is one of America's policies for influence and intervention, and therefore the effect of this policy on Iraq, Syria and the occupied territories has been accompanied by insecurity.

Observing the spread of crises caused by climate change and the ineffectiveness of international efforts, including governments and environmental institutions affiliated to the United Nations and other environmental groups, in attracting the cooperation of governments to deal with climate change and environmental crises over several decades and current challenges of governments with lack of water, drought, flood, change of precipitation and biological patterns have caused the formation of an important issue that questions the reasons for the ineffectiveness of numerous international treaties on climate change. In this regard, in the present study, while addressing this issue, we have tried to answer the question, "How will the international efforts to shape international treaties and get the cooperation of governments to manage climate and weather changes be fruitful?" In this research, while accepting the experimental scientific method, explanatory and prescriptive goals are used, and our research strategy is deductive. The results of this research show that by correcting the scientific agenda and overcoming the limitations of the issue of power and paying attention to the cooperation rate offered in the international structure in accordance with the components defined in the Copenhagen security theory, international actions to deal with climate change will be effective.

The growth of technology in the field of artificial intelligence has caused efforts for a paradigm shift in the field of diplomacy. Taking advantage of the capacities of big data with the aim of securing national goals and interests and achieving a level of global relations is a phenomenon that is used by governments under the name of "big data diplomacy". Big data diplomacy enables the diplomatic apparatus of the states to pursue their interests and demands and interact with the international system in their bilateral or multilateral relations in international organizations, which are essentially organizations for shaping international cooperation. The question of the current research is what are the characteristics of big data diplomacy in the paradigm shift of studies in this field and how does the interaction take place based on the mentioned components in the global order? The present article, using analytical-descriptive method and through qualitative content analysis of the digitized system of diplomacy, puts forward the research hypothesis in such a way that the indicators of big-data diplomacy in the dimensions of international scientific collaborations, joint scientific research, networking of elites and scientists at regional and global levels It has reached the point of emergence.

The use of hard power in politics is not always the answer to meeting the needs and may face resistance due to the image of force and coercion. In contrast to this, there is soft power, which has a softer and more flexible aspect. This article seeks to examine soft power more closely, seeking to answer the question of what is the importance of soft power, its pillars and strategies? The research will try to answer this question using descriptive-analytical method and based on library resources. The findings of this research show that soft power is the ability to achieve a goal through attraction and not through coercion and enticement. The importance of soft power is in improving relations between governments, gaining international prestige and credit, and influencing public opinion. The pillars of soft power include beliefs and values, trust, credibility; two structural and non-structural methods in producing soft power; Strategic narratives as sources of power include actors, environment, conflict or action, dispute resolution, however, soft power has characteristics that cause it to be criticized.