فصلنامه پژوهش های مدیریت در ایران
سال بیست و ششم شماره 2 (پیاپی 116، تابستان 1401)

Today, knowledge management has become one of the most important categories in developing countries. The oil industry is one of the most important industries in our country. The role of knowledge transfer in all its affairs has been important, and it can use its strategic alliance to create, acquire, share and apply knowledge; therefore, in this research we have attempted to examine the role of knowledge management as a motivation to enter the technological strategic alliance. In this research, after studying the literature and using the library method, a preliminary study of the subject is considered; subsequently, using the qualitative approach and interviewing experts, extraction of concepts and categories affecting knowledge management as a motivation to enter the alliances has been addressed. One of the important categories in this regard is the creation of knowledge that has resulted from the concepts of knowledge recognition and knowledge creation. Another identified category is the acquisition of knowledge derived from the concepts of knowledge gathering and knowledge organization. The third identified category for knowledge management is knowledge sharing, which includes the concepts of publishing Knowledge and adapting knowledge. Finally, there is applying knowledge, which is derived from the concept of the use of knowledge.

Due to the global attention to cryptocurrencies especially bitcoin, governments, banks, and other industries are expected to use cryptocurrencies in their daily transactions. Therefore, as any other financial field, there is a need to identify the challenges in this field to safe investment. On the other hand, by the expansion of social networks, unstructured data is increasing, which can be used to create added value in various areas such as sentiment analysis. Therefore, this study was conducted to investigate the impact of perceived risk by social network users on the price of Bitcoin. According to the research findings, the identified risks in the field of bitcoin include social, economic, security, technological and legal risks., The conversations on the Bitcoin Talk Site were used to extract the bitcoin risks. After collecting these conversations by the web crawler, the conversations were clustered into thematic clusters using the Latent Dirichlet Allocation algorithm, which is one of the most popular methods in Topic Modeling. were analyzed using vocabulary-based method and AFINN dictionary. NARX Neural Network was used to measure the effect of Userschr('39') Sentiment on the price of Bitcoin. The results show a correlation of 0.99 and a mean square error of 0.001, which means that there is a correlation between the actual price and the predicted price of Bitcoin. The findings of this study can attract the attention of financial actors and businessmen in the field of bitcoin to plan a safe investment and reduce risk.

The subject of this research is Organizational governance and its purpose is to provide thematic scientific of this field of knowledge. The fact is that organizational governance, since it has not yet been generally accepted as a scientific discipline, as a result, a thematics scientific of this field of knowledge has not been provide yet .In this research by reviewing 1251 articles published in 121 journals during the years 2007 to 2019 and using the method of " words co-occurrence " analysis based on the processes. Finally, we emphasized the use of the results of this research for researchers and graduate students, including finding research gaps and designing training courses using the results obtained.Finally, we show how researchers and graduate students can and should use the results of this research for , finding research gaps and designing training courses at graduate levels. also graduate student will find the research useful for providing their proposals.

The purpose of this study is to explain and identify the components affecting the sustainability of human resources in family businesses. The present research is mixed in terms of development-applied purpose, in terms of exploratory nature and in terms of data collection. The statistical sample of the qualitative stage includes 18 managers and founders of family businesses with a history of more than 30 years in the provinces of Kermanshah, Kurdistan and West Azerbaijan. The statistical population consists of a small number of 864 entrepreneurs and small and medium business managers located in the industrial towns of West Azerbaijan, Kurdistan and Kermanshah provinces, from which 200 people were selected by simple random sampling. The data collection tool is a semi-structured interview in the qualitative stage and a questionnaire extracted from the qualitative model in the quantitative stage. For qualitative data analysis, Brown and Clark (2006) six-step content analysis method and MAXQDA10 software and for quantitative data analysis, structural equation modeling method and SmartPLS software were used. The results showed that, among the identified components affecting the sustainability of human resources in family businesses, the components of maintaining family integrity, family organizational culture and balanced systems between work and life had the most impact.

With the advent of the Industry 4.0, the financial services business model will change. in order to succeed in the digital world of the future, banks must know the structure of their supply chain well and analyze the developments of this chain in the the Industry 4.0.Despite research in the field of digital banking, the issue of examining the evolution and recognition of the banking service supply chain in the the Industry 4.0 has been almost neglected. Therefore, in this article, with review of research and in-depth interviews with experts, the effects of the the Industry 4.0 on the supply chain of banking services were identified. The results showed that with the entry of banks into the Industry 4.0, new players, including fintechs, will be connected to the supply chain of banking services, followed by factors such as systematic sharing of information throughout the supply chain, inter-organizational cooperation, sustainability and transparency. Flexibility and personalization of services, etc. will increase and financial, information and service flows in the supply chain of banking services will change. the biggest distance between Iranian banks and digital banking is the lack of full use of artificial intelligence to automate all processes.

With the spread of technology in the business environment, customers have also begun to change their behaviors. Technology has allowed customers to access a wide range of products and market information before attempting to enter the market. As such, they are less likely to be exposed to widespread traditional advertising. businesses must use new methods of advertising and information about their products and services. This study aims to provide a model for increasing the share of the target market in the banking industry, focusing on content marketing. The researcher first collected data and information and categorized the identified codes into new concepts and categories, which was the basis for designing the interview questions and protocol. The final categories are content planning, content production, content distribution, qualitative market share, quantitative market share, and, valuation. A total of 13 interviews with experts from 7 banks have been conducted to achieve theoretical saturation. The final model is designed and presented based on 81 codes related to 23 concepts related to the research topic. As a result, a model was designed that by increasing the qualitative share of the target banking market, including the components of "brand promotion", "improving trust between banks and customers" and "creating conscious attention", promotes a small share of the target market in areas will be depositors, investors, and borrowers.

Paradoxes are one of the inevitable phenomena in organizational life that are manifested in the form of decision-making dilemmas. Managers experience paradoxical tensions in different situations and should be able to provide appropriate responses to resolve such tensions. One of these situations is the paradoxical tension of exclusive-inclusive talent management. The present study was conducted to discover the strategies for managing this tension. This research is practical in terms of purpose and is qualitative in terms of data collection method. The population was research and executive managers at different levels of the Information and Communication Technology Research Institute, and 28 of whom were selected using the snowball sampling. The data collection tool in this study was semi-structured interviews. The data obtained from the interviews were analyzed using the theme analysis method. The results showed that "the modifying factors of tensions" including "organizational justice", "the nature of interpersonal relationships" and "access to resources" will affect the formation of tension. In addition, two active responses including "acceptance" and "equilibrium and integration" as well as three inactive responses including "suppression", "separation" and "projection" were identified as tension management strategies.

Saffron is a food product with a comparative advantage in the country. This product needs a competitive advantage in the export markets to achieve its valuable position. The problem is that this export commodity with production advantage in a water-scarce country is mostly exported with the least added value to countries such as Spain through indirect exports and under the private label branding of distributors and there it is re-exported to other countries with new packaging and higher prices. With climate change and the increasing tendency of consumers to organic products, it is necessary to study and formulate the saffron export marketing strategy with a green marketing orientation.Systematic review method has been used for extensive study of domestic and foreign researches to identify the dimensions of the export marketing strategy with a green orientation. With an exploratory sequential mix method, content and theme analysis has been used through interviews with industry and academic experts in the qualitative phase. In the quantitative phase of the research, Fuzzy Dematel techniques and interpretive structural equation modeling have been used to formulate the export strategy.The result shows that the use of dimensions such as firm characteristics, analysis of saffron industry and market in domestic and export target markets, identification of the company's export capabilities and green capabilities along with a marketing mixed program is recommended to leading export companies in the Iranian saffron industry.

In the business-to-business that includes specialized markets and the complex needs of customers, many product manufacturers and service providers take action to offer unique solutions that is responsible for most of the actions and parts of the process. The nature of software products and services as well as difference and diversity of customer needs that entails providers to seek customer solutions. The purpose of this research is to develop a forming and deployment customer solutions model in the Iranian software industry. The research data collected via interviews with 18 software industry experts. Thematic analysis was used to analyze the data. After the primary categories extracted from the data, they were referred back to the experts to be verified. After experts approval and screening, 27 sub-categories and 11 main categories were obtained. The main categories are: "Customer organization maturity amount; Provider knowledge from the customer business ecosystem; Correct knowledge of the customer from its request; Provider and customer use of multitasking teams; Achieve to joint language and mutual understanding; Provider approach in partnership with customers; Mechanisms of documentation, requests transference and feedbacks; Predicting and controlling of uncertainties; Supporting and directing changes in the customer organization; Redefining and clarifying customer processes; and Provider and customer mutual protection from knowledge assets. Then, the model of research obtained by using Interpretive Structural Modelling.