نشریه مطالعات مدیریت شهری
پیاپی 51 (پاییز 1401)

Preface and Purpose of the Study:

 Understanding the visual structure of historical bazaar saria, as one of the most important architectural elements of design, can be effective for contemplation of their role and latent potential in the quality of their sociopetal spaces, the extent of their receptibility, and their prosperity. This study focuses on the understanding and analysis of principles of sociopetality in the receptibility and the visual quality evaluation of bazaar sariaes.

Firstly, through correlation and regression analysis, the presence of a students for each of the 12 investigated sariaes, and recording of the number of people and their gathering places, steps were taken to assess the criteria and answer the theories and research questions of the study. The evaluation and determination of the scope of the study were achieved through visual quality and sociopetal concepts in a structural dimension derived from the framework of the research and its conformity with visual parameters defined by space syntax software. The space syntax data was analyzed using the Depthmap software.

Based on the findings of the study, it can be argued that access points and routes to the sariaes (whether directly or at a rotating angle), dimensions and total measurement of the saria and central courtyard, number of primary spaces, and direct access to primary spaces affect the extent of sociopetality and receptibility of bazaar sariaes. Furthermore, halls that have more entry points, larger central courtyards, and lesser rotation angle for accessing their middle saria, are more inviting and receptible and are more sociopetal as a result. In some cases, such as Mirza Kuchak saria, Khansari saria, and Golshan saria, visual quality components have a reverse correlation with structural components because entry points with an indirect view of the saria have no bearings on visual qualities, having high visual quality yet lower sociopetality.

The findings of this study reveal that although, in most cases, visual quality components affect structural factors and induce sociopetality in the environment, in most bazaar sariaes in Iran such a correlation does not always exist. Sariaes with higher visual quality have lesser sociopetality because, in terms of structure, they do not have intelligible and inviting environments that appeal to the public. Sight and appearance, spatial complexity, practical variety, access and degree of movement, and comfort and number of available facilities affect the spatial quality and thus sociopetality.

   One of the important topics in the field of urban issues is the concept of sustainable urban development, which is considered as development based on real needs and rational decisions, taking into account various economic, social, political and cultural considerations. "Sustainable development" is considered as a concept that determines the continuous provision of people's needs and satisfaction along with increasing the quality of human life. Urban sustainability, which is consistent with criteria such as social justice, citizen participation and social solidarity, increasing the efficiency of social institutions, promoting citizenship culture and the efficiency of policies and policy-making programs in the metropolitan area and optimizing civil relations, is an ideal for the dynamic quality of urban life and it is a new way of living. The pervasiveness of globalization as a dominant discourse encompasses various aspects of cultural, social, political, economic, and ideological solidarity and homogeneity, and its direct connection to "language" as one of the most important elements of identity makes "foreign language facing" as a challenge in the field of cultural policy-making, with the aim of urban development.

The method of this research was descriptive-survey and data collection tool, a researcher-made questionnaire, including 25 questions. The statistical population of this research includes the cultural, political, social and linguistic elites of the country.

The results of this research showed that cultural policy-making dealing with foreign languages ​​is affected by the most important elements of urban developments such as social, economic, political and cultural components.
 

In this article, the components influencing Islamic Republic of Iran cultural policy-making facing foreign languages with the aim of urban development were explained that has challenged the previous equations and assumptions in the era of the globalization project- according to the opponents- or the process of globalization- according to the proponents.

Statement of the problem: 

following the increasing growth of the urban population and rural migrations in recent decades in Iran, the face of housing and the quality of residence have changed. The development of this phenomenon without proper planning and not paying attention to issues such as cultural factors in the interactive space of the settlement leads to the emergence of behaviors from the residents that disrupt and destroy the residential culture. that only paying attention to quantitative issues and ignoring quality in residential spaces has aggravated problems in these spaces and as a result has caused residents to be dissatisfied with their residential environments.

The present research has evaluated and measured the impact of the role of culture components and elements in organizational housing architecture and residents' sense of satisfaction. In this research, the effect of culture components on satisfaction was analyzed in two organizational residential complexes of Ahvaz police force.

The type of the current research is applied and the research method is descriptive and correlational. Field method (questionnaire) was used to collect the required information. The number of people selected for the statistical sample size based on the simple random sampling method and according to Cochran's sample size formula is considered to be 285 residents. After collecting the data, in order to analyze them, the information using the method Statistical techniques and Spss 21 software have been subjected to statistical analysis.

Based on this, the results obtained in the quantitative part indicate a meaningful relationship between components such as spatial aspects, safety and peace, human aspects, social and cultural identity, and functional aspects in two residential complexes according to the respondents

The purpose of this study is to investigate and provide a model of the impact of environmentally friendly behavior of employees on environmental performance. The current research is applied in terms of purpose and descriptive survey in terms of nature and method, which was conducted in a retrospective manner. The statistical population of the research is all the personnel of the football federation, 153 people, who were examined as a total number. The research tool is the standard questionnaires of green human resources management (Sakhawalkar and Tadani, 2013). Amos software was used for analysis and relationships between variables. The results showed that green human resource management is effective on employees' environmentally friendly behavior and environmental performance, and the obtained model has sufficient fit. Therefore, environmental management methods affect the organizational commitment of employees. Managers should hire people with appropriate skills and abilities to create green knowledge learning areas in the organization. Provide green culture training opportunities for employees and expose employees to various training programs.

The purpose of this study is to investigate and provide a model of the impact of environmentally friendly behavior of employees on environmental performance. The current research is applied in terms of purpose and descriptive survey in terms of nature and method, which was conducted in a retrospective manner. The statistical population of the research is all the personnel of the football federation, 153 people, who were examined as a total number. The research tool is the standard questionnaires of green human resources management (Sakhawalkar and Tadani, 2013). Amos software was used for analysis and relationships between variables. The results showed that green human resource management is effective on employees' environmentally friendly behavior and environmental performance, and the obtained model has sufficient fit. Therefore, environmental management methods affect the organizational commitment of employees. Managers should hire people with appropriate skills and abilities to create green knowledge learning areas in the organization. Provide green culture training opportunities for employees and expose employees to various training programs.

Meaningful places are formed in a social context and as a result of social interactions between people in a physical environment, which are linked with the cultural, social and activity contexts that govern that society. Therefore, this paper aims to evaluate the use of historical spaces in the city of Shiraz.

In order to know the presence of people in historical places, in the main part of the research, which is a case study, the field method has been used. The selected case sample of the historical center of Shiraz city and the selected samples of this research are also a historical complex and its bazaar (Zandiyeh complex), a religious place (Shahcheragh complex) and a residential neighborhood (Sang-e-Siah neighborhood), all of which are from the historical center of Shiraz city.

The results show that the majority of people who attend public and community centers for long distances believe in the feeling of peace, security, freedom of diverse social activities, easy access, harmony with nature in space, climate protection issues and also the existence of other activities. Adjacent facilities such as cafes and restaurants are for holding personal meetings and gathering of people.

The Zandiyeh complex of Shiraz, despite its services, facilities and attractions, has functioned as a successful space and has high sociability.

People's living environment is one of the most important areas that shape human social behavior. In this environment, relationships between family members and neighbors are always ongoing. Residential complexes in cities are known as the most important of these places. The need to have indicators in this environment is to achieve intimacy, peace, expand social relations and bonds, provide social security in a society and establish a healthy and healthy society with strong social relations. This research has identified the explanation of the concept of comfort as one of the influential categories on the quality of human communication with the residential environment. For this purpose, firstly, the components affecting the concept of comfort in residential complexes are investigated and then the factors related to these components are identified and introduced. The main question of the research: the sense of comfort in residential complexes is measured based on what components? In order to answer the research question, first the main components related to the subject, including physical and functional, have been examined, and the social component is the third indicator, which causes the evolution of the two components and provides the achievement of the concept of comfort. In addition, the factors related to the mentioned components are also identified and presented. In order to investigate the influencing factors, by selecting two case samples of residential complexes in Tehran, including four hundred residential complex Naziabad and Khayyam residential complex, the findings of the research are evaluated with the help of a questionnaire, and the results of the questionnaire are analyzed with the help of spss software and T-test. The research method in this research is mixed and quantitative data collection, analysis and combination of qualitative data have been done in order to understand the research problem. At the end of the research, the necessary conclusion has been presented.

Introduction and purpose of the research:

 Today, due to the complex problems of metropolises in various fields such as air pollution, increasing the level of citizens' expectations, traffic problems and the like, many metropolises of the world have turned to using information technology tools and applying new technologies in the field of city management. As a result, it led to the emergence of electronic cities and increased citizen satisfaction. Therefore, in this research, you intend to investigate the effects of the implementation of the electronic city on the optimal urban management, taking into account the mediating variable of citizens' participation and the moderating variable of the smart city.

In terms of the purpose, the present research is an applied research, and in terms of the method, it is a descriptive correlational type. In order to collect data, the library and field method was used with a questionnaire tool based on the Likert scale.

The results of this research have shown that there is a significant positive relationship between the implementation of electronic city and optimal urban management. Also, the role of the mediator of citizens' participation and the moderator of the smart city has been highlighted in this regard. Accordingly, suggestions have been made in order to improve the implementation of the electronic city.

The present research was conducted with the aim of investigating the effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale, Hamadan city. The method used in this research is descriptive-survey method and applied in terms of purpose and from the field branch. The statistical population under study is the food customers of Kale city of Hamedan, whose number is unlimited. Using Cochran's sample size formula, 384 people were selected as a sample by simple random sampling. In this research, the standard questionnaires of Zaman Yad marketing ethical virtues (2015), Babaei internet marketing (2012) and Negi and Katma relational marketing (2013) were used. In order to check the reliability of the questionnaires, Cronbach's alpha was calculated, which indicated the satisfactory reliability of the questionnaires. In order to analyze the data, descriptive statistics including: mean, standard deviation, minimum and maximum score, and structural equations were used in the inferential statistics section using SPSS version 21 and PLS3 software. The results indicate that the ethical virtues of marketing have a positive and direct effect on internet marketing and relational marketing in food customers of Kale city of Hamedan.