فهرست مطالب
Journal of Research in Sport Management and Marketing
Volume:4 Issue: 2, Spring 2023
- تاریخ انتشار: 1402/03/20
- تعداد عناوین: 6
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Pages 1-15PurposeThe current research tries to focus on constructionism, link it with futurism, and in this process, using the constructivist approach of grounded theory, and present a short-range theory in the construction of possible futures of professional sports. The growth of professional sports is the beginning of the development of the sports industry.MethodsThe data of this qualitative research, which had an exploratory-fundamental nature, was collected through targeted sampling with the snowball technique and based on in-depth semi-structured interviews with 20 experts in the field of professional sports. A detailed interpretive understanding and primary, focused, central and theoretical coding determined that professional sports based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, can achieve its desired future.ResultsIn this research, macro analysis of future trends, income generation from social media, new formulas for selling players, the existence of many talents in all disciplines in Iran, sustainable talent search by clubs, development of academies and provision of legal measures for broadcasting rights.ConclusionIn general, it is recommended to privatize the clubs with the presence of the stock market and non-stock market, to implement the principles of corporate governance in the club, to establish an independent business institution in sports, to create income-generating places by the clubs, to develop technology-oriented to preserve the economic rights of sports clubs.Keywords: foresight, clubs, drivers, Uncertainty, professional sports
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Pages 16-27PurposeThe purpose of this research is to improve the validity of mixed and multi-methods through triangulation in sports management research.MethodsIn terms of the research design, the current research is a new method research combining several quantitative and qualitative methods and developing tools in mixed and multi-methods, and triangulation and, is evaluation research in terms of practical purpose and orientation.ResultsUsually, mixed methods are used to identify the underlying categories of the studied phenomenon, then, in the quantitative phase, a pattern is designed based on the identified categories. Multimethod research is an attempt to combine research methods to address a particular research problem. Multi-methods promise new insights and perspectives in the understanding of phenomena in sports management research. In the mixed method, to a certain extent, the limitation of the selection is proposed methodologically; A limitation that is somewhat seen with multi-methods. Not only does triangulation have no such limitation, but it is broader than the two cases mentioned as it acts as a tool kit for researchers to help understand and explain the subject under study.ConclusionTherefore, from this point of view, triangulation is more comprehensive than the two methods mentioned, and in the period of late modernity and postmodernity, which emphasizes the new pragmatism, triangulation seems to have a wide range of applications.Keywords: Methodology, Mixed, Multi-methods, triangulation
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Pages 28-39PurposeThis research aims to investigate the effect of human resource information systems on individual innovation capacity, with the mediating role of emotional commitment and work engagement in football federation employees.methodsThe statistical population of this research was all employees of the Iran soccer Federation (Tehran). 291 employees of the Football Federation were selected purposefully. The research tool is the standard questionnaire of Najib Bin Musa, Rakiye Al-Arabi (2020) Questionnaire questions include a five-point Likert scale (very low, low, medium, high, very high). Also, to organize, summarize and describe the sample sizes, descriptive statistics were used, and to test the statistical hypotheses, considering the number of the research sample and disconfirming the presumption of normality of the data distribution, the correlation coefficient, and the structural equation model were used. It should be noted that Smart-PLS 3.2.8 software was used in this research.ResultsThe results of the research showed that human resource information systems directly have a significant effect on individual innovation, job involvement, and emotional commitment. Also, human resource information systems indirectly affect the individual innovation of football federation employees through job involvement and emotional commitment. Human resource information systems indirectly affect soccer federation employees' innovation through job involvement and emotional commitment. Moreover, occupational conflict and emotional commitment have a positive and significant effect on the individual innovation of soccer federation employees.ConclusionManagers of sports federations can increase employees' emotional commitment and job involvement in addition to implementing human resources information systems to increase employee innovation.Keywords: Human resource information systems, Emotional Commitment, Job Involvement, Individual innovation, Soccer federation
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Pages 40-52Purpose
this study is to design a marketing model for the Iranian Wrestling Federation. This research has been done quantitatively and using structural equation modeling.
MethodThe researcher-made questionnaire of 79 questions was used to conduct the research. The study population included federation management, national wrestling team coaches, national wrestling team coaches, and league organizers, university professors, marketing specialists, and wrestling experts.
ResultThe results showed that the reported regression coefficients, causal factors, contextual factors and intervening factors had the greatest impact on marketing development, respectively. In addition, the effect of annoying factors is negative. This means that as it increases, the rate of marketing development decreases.
ConclusionThe conclusion of the research generally showed that in the causal conditions (managerial and technical category), intervention factors (legal requirements), underlying factors (efficient manpower) and marketing development (causal conditions) have the greatest impact on marketing development and marketing have. The other categories are in the next priorities.
Keywords: Development, marketing, Wrestling Federation, Sports Management -
Pages 53-66PurposeThis research aimed to study the methods of using the donors’ capacity in the development of sports infrastructure in Ardabil province in Iran.MethodsThe present research was an exploratory-applied study in terms of goal and it was a descriptive-survey one in terms of method. In addition, it was field-library research in terms of data collection and, it was qualitative research in terms of the method of doing the research. The statistical population of the research was 16 people including university professors and faculty members, the members of the benefits society, sports marketers, sports donors, the managers of sports venues and spaces, and the managers and employees of sports and youth departments in Ardabil province in Iran. The purposive and convenience sampling method was used.ResultsBased on the results obtained by the analysis of qualitative data through the interviewing, the paradigmatic model included the following items: 1. Causal conditions (4 Axial code); 2. Contextual conditions (4 Axial code); 3. Intervening conditions (4 Axial code); 4. Strategies (4 Axial code); and 5. Consequences (3 Axial code).ConclusionAccording to the results of the research, the necessary platforms for the presence of sports benefactors should be provided in order to highlight the importance of the presence of sports benefactors in the promotion of sports infrastructure in Ardabil province by inviting sports benefactors to attend decision-making meetings.Keywords: sports donors, Development, sports infrastructure, Ardabil province
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Pages 67-76Introduction and Objective
This study aimed to identify factors affecting the development of the Iranian sports tourism industry.
MethodsThis research was both applied regarding the objective and a quantitative study in terms of using a meta-analysis approach. In this study, factors affecting the development of the sports tourism industry were identified using a meta-analysis approach. The statistical population of the present study consisted of all available studies on the development of sports tourism. Given the nature of the research, a total of 21 studies were selected by the purposive sampling method. The primary studies were analyzed using the effect size for individual studies, the effect size combined with two fixed and random effects models, funnel plots, sensitivity analysis, homogeneity test, I2, and NF-S statistics. The r index was also used for the effect size index using CMA software Ver. 2.
ResultsAmong factors affecting the development of sports tourism, the utmost effect with an effect size of 0.786 belonged to the service factor, followed by factors of mountaineering and caving attractions and management in the second to third ranks. Moreover, the information factor had the least effect on the development of sports tourism
Keywords: Sports tourism, Service factor, Mountaineering, caving attractions, meta-analysis