نشریه مطالعات راهبردی ارتباطات
سال دوم شماره 4 (پیاپی 6، زمستان 1401)

The present study was designed and conducted to compare the rate of media consumption among men and women in Tehran. The research is applied in terms of purpose and descriptive-comparative, which has been done by survey method and questionnaire measurement tool. The statistical population includes all citizens living in Tehran, which according to the latest census in 2016 and based on statistics available on the website of the Statistics Center of Iran is 8,693,706 people. Research questionnaires were distributed through a google form among a sample of 396 people, distributed, collected, and after the necessary controls, data were analyzed using SPSS. The findings showed that men read newspapers less than women around the clock. The results showed that the difference between the reading rate of the magazine (weekly or monthly) during the day and night and also during the week by men and women was not significant. There is a significant difference between the reading rate of books by men and women in Tehran, and according to the results, women read more books during the day and during the week than men. The difference between the rate of listening to the radio during the day and night by men and women in Tehran was not significant, but according to the results, more men than women listen to the radio during the week. . The amount of TV watching per day was not significant based on gender, but this difference was significant for watching TV during the week and men watch more TV during the week than women. There is no difference between men and women using satellite, day and night. According to the findings, more women than men go to the cinema during the week, month and even year. Women go to the theater more than men every month. However, the difference between the amount of time spent on the Internet and cyberspace by men and women in Tehran was not significant and gender in the use of the Internet, of course, among the citizens of Tehran studied, had no effect. The results also showed that women listened to music more than men around the clock. Men are more likely than women to watch movies at home day and night.

 Research topic: 

The topic of this study is the impact that organizational culture and organizational justice have on organizational cohesion in the research and educational planning organization as the heart of the Ministry of Education. Organizational cohesion and culture and organizational justice are three important and key variables of organizational management and behavior, which the realization of organizational cohesion leads to the realization of the goals and mission of that organization.The aim and topic of the research: The aim of the present study is to identify the measurement indicators of culture, justice and organizational cohesion and to determine the impact of organizational culture and justice variables on organizational cohesion.

This research is a mixture of different types of research in terms of practical purpose and approach. The statistical population is the experts and specialists in the field of management and organizational behavior and the employees of the research and educational planning organization. The method of sampling experts (qualitative part of research), snowball method and sampling method of employees (quantitative part of research) was simple random. 12 people were selected in the qualitative section and 187 people were selected in the quantitative section. The tool was the qualitative part of the interview and the quantitative part of the questionnaire.

Organizational justice and organizational culture have a positive and significant effect on organizational cohesion. The three components of distributive, procedural and interactive justice have a positive and significant effect on organizational justice and the three components of emotional, social and instrumental cohesion have a positive and significant effect on organizational cohesion.

The purpose of this research is to evaluate the position of communication in the fourth to sixth programs of economic, social, and cultural development in Iran and the two governments of Mahmoud Ahmadinejad and Hassan Rouhani. This research, with a brief overview of the methods that govern the type of attitude of programmers regarding "development of communications" and "development communications" using a qualitative method of focus group type to obtain the opinions of experienced experts of the fourth, fifth and sixth development plans in two fundamentalist and reformist governments, in It was done during about 12 years. The research findings showed that. Unfortunately, in Iran, both before the revolution and after the victory of the Islamic revolution, in development planning, regardless of the impact of communication on the social, economic, and cultural developments of the society, the place of communication for the development of the country has not been given enough attention.Society's need for a national information network to avoid external threats is considered a necessity, but the sixth development plan, like the previous plans, has not specified the timing and how to implement this network in the field of users' media literacy. It should be noted that development without the conscious presence and participation of members of society is not possible, and therefore it is necessary to make a fundamental change in the attitude of programmers so that they focus on "communication for development" instead of "communication development" and do not pay attention only to the provision of technical facilities.According to experts, the priority in the evaluation of programs is to pay attention to the needs of society, that is, to create a smart city. In the development program, attention should be paid to the creation of a smart city. The second priority of the experts is to research the state of communication in Iran.

Analyzing the content of the educational programs of “Radio Salamat” based on the model of audience behavior changeAbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience. A model of audience behavior change has been used for this purpose, in which three factors - motivation, ability, and stimulus - are used to change the behavior of the audience. The matrix of 15 parts "behavior change" has been expanded into two dimensions, the type of behavior and the continuation of behavior. In this research, the parts of this matrix are used as content analysis categories and the educational messages presented in the programs after extraction and open coding are categorized into categories. Finally, with the completion of coding, how to design educational and health promotion messages in these programs was realized.Keywords: radio, health education, behavior change, audience analysis, qualitative content analysisAbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience. A model of audience behavior change has been used for this purpose, in which three factors - motivation, ability, and stimulus - are used to change the behavior of the audience. The matrix of 15 parts "behavior change" has been expanded into two dimensions, the type of behavior and the continuation of behavior. In this research, the parts of this matrix are used as content analysis categories and the educational messages presented in the programs after extraction and open coding are categorized into categories. Finally, with the completion of coding, how to design educational and health promotion messages in these programs AbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience.

Relationship between parents' cultural capital and the use of socialization styles (soft, hard and mixed) by them (Case study of Kermanshah)Today, the issue of cultural capital has been raised by many thinkers and theorists, and the current conditions of the world, the expansion of communication and industrialization have added to the importance of the issue.The aim of this research was to identify the socialization styles in Kermanshahi families according to the foreign capital of the parents. The socialization styles under three soft, hard and combined styles were operationalized and measured. embodied) was defined. The research method was a survey and the data collection tool was a questionnaire. The research sample was selected using Cochran's formula in the number of 385 parents aged 35 to 70 in Kermanshah city. Consistency between the theoretical and experimental structure of the research was used by factor analysis. The findings showed that the studied subjects have varied in the use of socialization styles according to their capital. Cultural capital (institutionalized, objectified and embodied) of parents played an important role in the application of soft socialization styles. Also, there was a relationship between parents' cultural capital (institutionalized and embodied) and the use of hard socialization styles, but no acceptable and significant relationship was observed between parents' cultural capital (objectified) and the use of hard socialization. Also, there was a strong and significant relationship between parents' embodied cultural capital and the use of mixed socialization styles, but no acceptable and significant relationship was observed between the dimensions of parents' cultural capital (institutionalized and objectified) with the use of mixed socialization styles.

Value as a social phenomenon has played an important role in human life since the formation of early societies. An important change in the family institution in Iran is the change in the value system of people. The goal of the current research is to determine the generational values & factors affecting them among the youth of Tehran. The research method is a survey, the statistical population is women and men aged 18-32 in Tehran. The sample size is estimated to be 400 people. The sampling method is cluster sampling. SPSS software was used to analyze the data. The findings show that the variable mean of youth generational values is 79.15 and its average value is estimated at 70, which respondents are lower than the average value. Also, according to the findings of the research, the variables of using satellite TV are (0.297), using internet sites (0.189), using social networks (0.388), and new leisure behaviors (0.347). ) and materialistic tendencies (0.381) had a significant and direct correlation with generational values. The multiple regression coefficient shows that the explanatory coefficient is estimated at 42.5% and it is explained by the remaining 4 variables in the model. based on the results of the research, it can be said that the tendency of the youth towards modern and material values has increased over time due to the separation of the youth from the values of the previous generation. in the meantime, the consumption of new mass media has been influential in changing the diversity and identity of the current generation, and a kind of break and rejection of the values of the current generation and the previous generations has been formed.