فصلنامه علوم خبری
پیاپی 45 (بهار 1402)

With the advancement of technology and the development of artificial intelligence, the print media industry has also faced significant changes. By utilizing artificial intelligence, various processes including information collection, analysis, and presentation can be improved. In this article, we discuss the role of artificial intelligence in the print media industry and its impact on the content production and dissemination process. First, we examine the concept of artificial intelligence and how it works, and then we explore the applications of artificial intelligence in the print media industry. We examine its role in content production and dissemination by analyzing a variety of cases in the industry, including data analysis, content production and organization, intelligent advertising execution, and audience interaction. We then investigate the impact of artificial intelligence on the content production and dissemination process by reviewing the results of previous research in this field. By examining the findings of previous studies, we draw conclusions about the efficiency and effectiveness of artificial intelligence in the print media industry, as well as its impact on the content production and dissemination process.Finally, based on the results obtained, we discuss the challenges and opportunities identified in the use of artificial intelligence in the print media industry, and present the final conclusions for our readers.

As one of the most prominent cultural elements of the country, the press has played an effective role in guiding, managing and representing public opinion and shaping the historical, social and political events of societies. Today, due to the rapid growth of new technologies and the emergence of different messengers in the virtual space, various formats for transmitting messages and information have been made available to the public. This has caused some people to talk about the end of the era of print media and the domination of virtual space in the field of communication.On the other hand, some people also believe that the press and virtual space are two different formats, that the future life of one does not depend on the other, and each of them can affect the social space according to specific social and historical conditions. In this article, while examining the mentioned ideas, we seek to emphasize and show the specificity of the press as one of the most effective media in terms of content in the present and future era with a sociological and future research perspective and using a documentary and historical approach. Let's say that what is changing and transforming is the format and means of message transmission, and the press, if it logically understands the progress of technology and the ever-increasing changes in message transmission formats, as a main and important source of content production, will still have authority and guidance in the fields of It is considered social.

Media independence is a disputed concept that has different meanings in different contexts, and as an ideal norm, independence can be discussed at different levels. Therefore, media independence in current debates is related to media policy, which is clearly of great importance as long as media independence serves as a positive vision or "utopia" for journalists, activists, policy makers or media organizations. Because the more independent the media is, the more we will witness a responsive government with the strong support of the media, which can easily and without concern for the sake of any ruler and politician, make them accept their mistakes. Now, in this article, we have tried to examine the variable applications of the concept of independence in the current media policy discourse, including the conflicts between public services and commercial media, as well as other settings in which this concept is invoked, and finally, we argue How does the relational nature of independence make its use as a normative principle in media policy problematic? Thus, the purpose of this article is to examine the applications and changing contexts of media independence and to examine its value in media policy. The results of this research, using the descriptive-analytical method and collecting library documents, indicate that different aspects of media independence in a contemporary media environment are necessary to achieve an open government and play an important role in making officials accountable and transparent in their actions.

“Awareness and understanding of the history of any society is essential for its progress. Searching through the local press of the past is considered as one of the pillars of the history of Iranian media. The media and the style of journalism, as well as the reason for using media among Kurdish people due to the lack of a central government, have been different from other countries and regions of the world. By reviewing the history of Kurdistans media, it can be said that the elements that have been important for the worlds media are different for Kurdish media. Therefore, the aim of this research is to examine, review, describe, and analyze the history of Kurdistan's media. This research is a descriptive-analytical study of the history of Kurdistan's media. This article aims to provide a new perspective on the history of Kurdistan's media from its inception to the Islamic Revolution of 1979, and to examine and analyze it. In Kurdish media, especially Kurdistans press, elements such as freedom of the press, standardization and development of the Kurdish language, efforts to preserve the ancient culture of the Kurdish people, preservation and development of Kurdish traditional music and art in general, as well as the Kurdish communitys awareness of the political situation, modernization of the Kurdish society, and historical.

This research, which was conducted with the purpose of "investigating the effect of trust in celebrities on the attitude towards the brand with regard to the mediating role of brand credibility and advertisement credibility among Instagram users"; In terms of the method, it is a descriptive-survey of the correlation type with an applied nature and cross-sectional in terms of time.

This research is a descriptive-survey of correlation type (due to examining the effect of several variables on each other) with an applied nature (due to its use among Instagram users) and cross-sectional in terms of time (due to its completion in a specific time frame) ) is. In this research, a survey method was used to collect information, so it can be classified as a field research.

The findings indicate that celebrities and famous people in the world receive huge sums of money from different companies and brands in the world for publishing each advertising post on their Instagram page.

the research showed that among clothing buyers, trust in celebrities in social media advertising had an effect on the credibility of advertisements, brand credibility, and business credibility on Instagram; Brand credibility influenced brand attitude in social media on Instagram. But the validity of advertisements did not affect the attitude towards the brand; Also, the test of mediation hypotheses with Baron and Kenny's method showed that brand credibility plays a full mediating role in the relationship between trust in celebrities in social media advertisements and brand attitude.

The news coverage of events related to war and violence is one of the main priorities of the media, therefore, the news value of conflict and confrontation is considered a professional standard in reporting and publishing media texts; The concept of peace journalism is opposed to this approach. This genre of journalism tries to eliminate and reduce the harmful effects of war and conflict with logical methods and by observing certain standards. In this research, while introducing and reviewing the literature of peace journalism, the approach of the Iranian press in facing the Taliban's return to power in Afghanistan is examined within the framework of the components of peace journalism with the qualitative method of content analysis. For this purpose, 50 articles published in 5 newspapers (Kihan, Resalat, Sharq, Aftab Yazd and Hamshahri) in the period of one week from August 30 to September 4, 1400 were taken as a statistical sample and the basic, organizing and comprehensive themes were extracted and It is presented in the form of a table of themes. The investigated newspapers have looked at the nature of the Taliban government from two pessimistic and optimistic perspectives, analyzed the causes of the Taliban's return to power in two categories, internal and external causes, and predicted possible threats and opportunities and solutions to face them. have presented with the developments that have occurred.