مجله مطالعات میان رشته ای ارتباطات و رسانه
سال ششم شماره 2 (پیاپی 20، تابستان 1402)

Environmental awareness has been among the issues of the researchers’ interest in recent years. In Iran, despite unfavorable environmental indices, increasing public awareness and strengthening the sense of nature-loving can be effective in reducing the corresponding harms. One of these sources of information is the media among which, television can play an influential role. Therefore, the goal of this study is to examine the effect of television programs on increasing the environmental awareness of Tehran citizens. The study is a survey and its statistical population includes 18-year-old citizens in the 22 districts of Tehran. According to Cochran's formula, the sample size is 384 indicated via a two-stage cluster sampling method and SPSS software was used to analyze the data. The reliability of the questionnaire was evaluated using Cronbach's alpha coefficient and was determined to be 0.83. Correlation, T, Levene and Kruskal-Wallis tests were used to analyze the data. According to the findings, 61.5% of the respondents learn about the environment through television and the highest audience number belongs to Channel 3 with 82.6%. Also, in examining the relationship between watching TV programs and gaining knowledge in the dimensions of “information giving” and “environmental knowledge”, the correlation coefficient values were 0.382 and 0.374, respectively, which confirms the existence of a significant relationship. In sum, both dimensions explain the impact of the media on awareness raising but in order to be more effective, it is expected that necessary policies are made in the national media (IRIB), especially in IRIB’s TV, to produce programs on the subject of environment in popular channels with the approach of strengthening environmental knowledge.

One of the topics less attended to in radio programming is the importance of music in improving the quality and quantity conditions of work. The present study seeks to answer the question of how the media capacity of radio can be applied to promote the culture of work and activity by relying on Kurdish work music. This research is based on the views of Alan P. Merriam who, in his theory, has dealt with the influence of music on work. Following that, a brief look is made at the capabilities of folk music in improving social activities and then, the role of music in radio programs is expressed. In the following, different types of Kurdish work music in the provinces of Kurdistan, Kermanshah and Ilam are explained and the capacities of work music in these areas to promote the culture of work and activity are evaluated in radio programs. The methods used in this research are semi-structured interview and documentary study. Based on the results, it seems that although Kurdish and work music possess a social function in Kurdish regions, there has not been created a proper link between the work music of Kurdish regions and radio programs, and the capacity of work music has been used only to a limited extent in the provincial radio stations. In order to strengthen this connection, in addition to explaining the relevant policies at macro-level, producers who are familiar with music, especially Kurdish folk music, are required so that by their collaboration with music experts, traditional work songs appropriate for the present are reconstructed and used in radio programs.

Production and broadcasting of Television theaters has been ceased for several years. The present study aims at inspecting the characteristics of documentary theater for designing Television Theater. Using the properties of documentary theater in television theater, in this article, we achieve a novel combination that is used in various ways in some television channels around the world. Due to their unique characteristics, documentary theater and television theater can remove their own defects and shortcomings in the form of Television Documentary Theater. Using documentary theater and documentary topics in television brings together theater the theater-lovers, and the folk who are highly influenced by television. The research has been conducted using mental data, and collecting information from various library and visual sources, and combining them with semantic analysis. In “findings of the study”, it is specified that in order to produce a documentary television theater, we need to know the properties of television theater and documentary theater. Furthermore, interviews with people and witnesses of the incident, collecting documents; real images and sounds, and stressing the clarification of unknown aspects of each incident are among the most important sections of television documentary theater. Based on the findings, the combination of television documentary theater reflects reality through television creativities and facilities and plays a considerable role in attracting, educating and informing the audience.

Analysis of visual media using the critical discourse analysis approach is an effective method. With a new approach and using Fairclough's views in the tradition of critical discourse analysis, this qualitative study has dealt with the Evolution of Walt Disney animations’ focus on females. Accordingly, both linguistic and non-linguistic aspects of three Walt Disney animations, Snow White and the Seven Dwarfs, Beauty and the Beast, and Frozen 2 -each of which respectively representing classic, renaissance and new era periods- have been analyzed. The selection criterion for these animations, apart from their “female” main character, is their temporal dimension. In Fairclough's three-dimensional analysis framework, the description section is based on Halliday's views, the text and visual signs interpretation section is based on Leuween’s views and philosophers such as Michel Foucault, and the explanation section -which analyzes discourse, power relations, social institutions, and hegemony- is based on the views of Foucault, Althusser, and Bourdieu. In addition, various types of signs have been analyzed by taking advantage of leuween’s, Pierce’s and Barthes’s views. Also, the trinity has not been separately analyzed, but in connection with each other and in the Hegelian tradition. Using these views, how women are represented in these animations has been shown and the purpose, power, and hegemony behind these animations are expressed. In addition to imposing a special lifestyle on the audience, the creators of the animations have achieved more sales and wealth by activating the female character.

The purpose of this research is to meta-analyze the qualitative studies conducted on the "Iranian Digital Diaspora". The statistical population includes the research done about the issue during the last 20 years inside and outside the country out of which 13 studies were selected using purposeful sampling. The research results show that the most important study foci of the Iranian Digital Diaspora include "narratives and ways of self-expression of the Iranian immigrants", "representation of identity dimensions of the Iranian immigrants", "the role of Digital Diaspora in increasing political, economic, and sociocultural activism in Iran", "the importance of place in the activism of immigrants in the virtual space" and "the existence of diversity, ambiguity, and individualism among Iranian Digital Diaspora". Research, also, shows that this field of study has not received enough attention from domestic researchers. The research findings indicate the tangible effects of virtual space on the identity and cultural dimensions of the Iranian Diaspora. These studies have emphasized the effect of positive and influential aspects of modern technologies on activism of the immigrants, and the possible negative aspects of the virtual space have not been studied. Based on the results, with the help of virtual space, communication among the Iranians inside and outside the country has increased the ability and social capital of the Iranian immigrants and has caused Iranian immigrants to have a more prominent presence in Iran’s political and civil activisms. Also, despite the trans-spatial and trans-temporal nature of communication in cyberspace, the shadows of the elements of place and the nation-state are obvious in the communication of the Iranian Digital Diaspora

Enjoying a strong brand is one of the factors affecting the success of organizations in competitive markets. This research has been conducted to investigate factors affecting the recovery and strengthening of Bank Saderat Iran’s brand. Mixed method approach (qualitative and quantitative) was used in this research. In the qualitative part of the research, the data collection instrument is a semi-structured interview and the statistical population includes the bank's deputies, managers and high-rank experienced experts. In order to collect the required data, the purposeful sampling method has been used. In the quantitative part of the research, 384 questionnaires were distributed among the employees and managers of different branches of Bank Saderat Iran in the form of simple random sampling, and the resulted data from these questionnaires were subjected to exploratory factor analysis using SPSS and SmartPLS software. The results of interview analysis using open, central and selective coding showed that 368 open codes (sub-themes) in six central code categories (main themes) of requirements, consequences, influencing factors, limiting factors, facilitating factors and inhibiting factors are effective factors in strengthening and restoring the Bank Saderat Iran’s brand. The results showed that the geographical area of the branches, customer orientation, innovation, perceived service quality, being safe; speedy and up-to-date, organizational agility, easy access to services, financial structure of the bank, development of corporate banking services, private banking, new marketing methods and tools, digital banking, corporate running, strengthening the brand through creation of affiliated companies, strong investment framework of bank-affiliated companies, and good communication with the customer are among the building components of the requirements for strengthening and revitalizing the brand of Bank Saderat Iran.