نشریه پژوهش و توسعه مدیریت
پیاپی 1 (تابستان 1402)

The service compensation system is considered as a measure to motivate human resources, which, in case of proper targeting and adoption of practical strategies, can turn the organization's human resources into a sustainable competitive advantage and increase the productivity and quality of the organization's services. Based on this, in the present research, we intend to identify and prioritize the factors affecting the service compensation system in Mellat Bank of Tabriz. The socio-statistics of this research consists of 345 employees of Bank Mellat including 32 branches in Tabriz city. Based on Cochran's formula, 182 people were selected based on stratified and simple random sampling methods in two stages. The data collection tool in this research is a questionnaire with 20 questions for the service compensation system and 39 questions for the effective factors on the service compensation system. Finally, SPSS and Lisrel software were used for data analysis. Also, to classify, describe and summarize statistical data using the descriptive statistical method and at the inferential level to measure the state of the bank's service compensation system using the one-sample t-test and to identify the factors affecting the service compensation system, using the exploratory and confirmatory factor analysis technique and to prioritize the factors Friedman's test was used. The results of this research show that all the research data belong to two factors, the first factor explains 19.809% and the second factor explains 24.320% of the variance.

The purpose of this article is to present a suitable model for the establishment of a strategic culture in higher education centers, especially Payam Noor University, to deal with the threats caused by the lack of students (vacant seat crisis). By having such a culture, the organization's capacity to adapt and react to changes, instability and complexity of the environment increases. To find out the components and categories of strategic organizational culture, and to build a theoretical framework, the foundational data theorizing method was used, the purpose of which is discovery rather than description and explanation. The required data were collected by the method of participatory observation and referring to the opinions of experts in the field of culture and strategy, and finally, in the light of these data and inspired by the famous culture models such as Schein, Dennison, Hatch and Cunliffe, a new model for the establishment of strategic culture was created. It was designed. The important achievement of the current research is that the pluralistic, flexible, rule-breaking, extroverted and forward-looking culture should be replaced by the bureaucratic, homogenous and introverted culture and the heterogeneity, non-uniformity and non-uniformity of the employees should be recognized to respond to the heterogeneity, diversity and unstable conditions of the environment.

The purpose of this research is to determine the effectiveness of using educational technology in managing and improving reading problems and verbal fluency of slow-paced children. The method of this study was a semi-experimental pre-test-post-test type with a control group, the statistical population includes 64 male children with reading problems in medical centers in Marand. Among the target population, 34 male children with reading problems were selected as the sample size using the purposeful sampling method and based on the Wechsler IQ test and the diagnostic test of reading and dyslexia by Karami Nouri and Moradi and divided into two experimental groups. Including 17 children and the control including 17 children were placed randomly. At first, both groups were evaluated by reading diagnostic tests. The experimental group received training in educational technology in 12 sessions of 90 minutes during one year, and at the end, both groups were re-evaluated. The data were analyzed using covariance analysis. The results of this research showed that the use of educational technology improves reading problems and verbal fluency in slow-paced children; Therefore, by using educational technology, reading problems and verbal fluency can be managed and improved in slow-paced children

In an age where the increasing need for critical thinking has been identified, this research was conducted to investigate the level of development of this skill in elementary school textbooks in Iran's educational system. Using a mixed approach, combining quantitative content analysis with qualitative focus groups involving educators, this study evaluated the presence and depth of critical thinking motivations in textbooks. Findings showed that while textbooks provide basic knowledge, they lack in-depth critical thinking exercises, open-ended questions, and real-world case studies. In addition, a significant lack of diverse perspectives was noted. This study emphasizes the necessity of an appropriate model that integrates critical thinking seamlessly into the curriculum and emphasizes its fundamental importance in shaping young minds.

The first day of school or class - even the first few minutes - makes or breaks a teacher. Therefore, the first days of Academic year always bring their own challenges for new teachers. Successful teachers have a script or program ready for the first day of school because the work and activities done in the first days of school determine the success or failure of the teacher in the rest of the school year. Therefore, the aim of the present study was to identify the factors of the effectiveness of novice teachers in the first days of school from the perspective of primary school teachers. The approach of this research is inductive and a qualitative method was used to conduct it. The type of field research and phenomenological study method was used. The statistical population of the research was novice primary school teachers in Tabriz city, 31 teachers were selected by purposive sampling method. In this research, content analysis was done in order to classify the data. The findings showed that 12 factors have an effect on the effectiveness of novice teachers, which include the way of entering the classroom, the appearance of the teacher, self-introduction, explaining the evaluation method, determining the rules, creating an emotional and friendly relationship, getting to know the students, welcoming From the opinions of the students, appropriate design of courses, positive expectations from students, general knowledge and specialized knowledge.

In the rapidly evolving realm of digital marketing, integrating potential and latent marketing strategies presents both opportunities and challenges. This empirical study used a mixed-methods approach, which included both qualitative interviews and quantitative surveys to measure the effectiveness and ethical implications of combining these strategies in the digital age. The findings of this research, based on a sample of marketing professionals and consumers in Iran, showed that although such integration can increase interaction and personalization, it also creates concerns related to transparency and trust. Furthermore, the potential role of artificial intelligence in modifying these strategies emerged as a noteworthy point alongside the important issues of consumer psychology and the long-term sustainability of these tactics. In the present study, we emphasize the need for ethical guidelines and further exploration of the potential of artificial intelligence in shaping the future of marketing, and we try to identify these needs. . . .