نشریه مدیریت بازرگانی و علم اطلاعات
سال دوم شماره 2 (تابستان 1402)

The current research has investigated the effect of digital content marketing on the purchase behavior and electronic verbal recommendation communication of users in social networks (Instagram), which is applied in terms of purpose and descriptive-survey in terms of method. The statistical population studied in the current research is 4800 customers of the G Plus brand in the social network, among which 384 people were selected as a sample using the Morgan table and available sampling method. The data collection tool in the present study is an online questionnaire designed by professors, and its validity was measured through content validity and construct validity (convergence and divergence) and it was obtained more than 0.7. Cronbach's alpha and composite reliability have also been used to measure reliability. Analysis of the research data has been done using structural equation method and SPSS and SMART-PLS statistical software. Research findings have shown: information content, entertainment content, social interaction and self-expression have a positive and significant effect on normative and informational social factors. Also, informational and normative social factors have a positive and significant effect on electronic verbal recommendation communication and purchasing behavior.

Today, social media are an integral part of business and their importance is increasing day by day, and companies are not easily able to operate outside of these media, gaining knowledge from these media enables organizations to have better interactions with customers. Organizations need innovation to survive and use it as a competitive advantage. Social media strategic capability acts as a moderating variable between knowledge acquisition and brand innovation. The purpose of this research is to investigate the impact of social media and gain knowledge from it and the moderating role of strategic capability of social media in brand innovation. The statistical population includes 333 samples. The data of this research has been collected through a questionnaire and a 5-point Likert scale has been used to evaluate the questionnaires, and the reliability of the questionnaire for each of the components has been confirmed through Cronbach's alpha, and in order to validate the questionnaire from the experts' opinions, to check the hypotheses from the test Spearman and multiple regression was used for the inferential analysis of the data. Data analysis has been done by SPSS and Lisrel software, in the examination of the first hypothesis, it was found that social media has a positive and meaningful effect on brand innovation. In the examination of the second hypothesis, it was found that acquiring knowledge from social media has a positive and meaningful effect on brand innovation. In the third hypothesis, it was found that the strategic capability of social media positively moderates the relationship between acquiring knowledge from social media and brand innovation. According to the results obtained from this research, social media and the acquisition of knowledge from these media with the role of moderating strategic capability enable organizations to improve their brand innovation.

The change in lifestyle and consumption patterns after population growth and urbanization, as well as the changes in climate conditions and the resources of the planet, have revealed the need to review the production and consumption plans; Meanwhile, the production and consumption of green products instead of conventional products is one of the ways to preserve resources and the environment for the future generation. The purpose of the research is to evaluate the impact of moral obligation, received controls and belonging to material ownership on sustainable consumption behavior in Dorsa Leather Company in Tehran. The research method is applied in terms of purpose, and based on the method of data collection, it is descriptive of the correlation type. The statistical population of the research is all customers of Dorsa Leather Company. Using Cochran's formula, 384 people were selected as a sample and 400 questionnaires were distributed and 391 questionnaires were collected. The sampling of this research is non-probability and available. The reliability of the questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.787. The validity of the research tool has also been checked by performing the confirmatory factor analysis technique. Then the data were analyzed by structural equation modeling method and using Smart PLS software. The results of research hypotheses indicate that belonging to material ownership, received controls of sustainable consumption and Moral Obligation of sustainable consumption play a role on sustainable consumption behavior. Also, the role of the need for independence, the need for intimacy, and the need for control over belonging to material ownership has been shown.

The purpose of the present study is to investigate the effect of the audit committee on the relationship between the quality of financial reporting and value creationIt is the shareholders. In terms of the inference method, this research is descriptive-analytical. Descriptive research whatIt describes and interprets without interfering. This type of research involves collecting information for the purpose of testingThe hypothesis or answer to the questions is related to the current situation of the subject under study. For this important research statistical community,The companies admitted to Tehran Stock Exchange during the years 2011-2011 (1 year) that meet the necessary conditionshave According to the limits defined in the research of eligible companies, 821 companies and 361 years - observationwas collected After collecting the information, the data and figures were analyzed with the Eviuse program; The result of the first hypothesis testThe research showed that the quality of financial reporting has a positive and significant effect on the creation of shareholder value. Also, the independence of the audit committee and the expertise of the members of the audit committee on the relationship between the quality of financial reporting and the creation of shareholder valueIt has a strengthening effect.

Due to the global financial crisis, companies' risk-taking has attracted the attention of the public, legislators, and academics in the past few years. The company's risk-taking level indicates whether managers choose a risky project or not. A higher level of risk-taking means that managers prefer risky but value-enhancing investments that advance production technology. They have incentives to increase corporate risk-taking by making risky investments.Therefore, this article aims to investigate this issue from the perspective of board of directors' governance, the characteristics of the board of directors are discussed with operational risk and risk-taking of the company. The method of data collection, the method of mining documents and referring to databases, and the method of data analysis is inferential, and the software used to prepare data and estimate patterns is Eviuz. In order to test the research hypotheses, the combined data model was used. The statistical population of the research is the companies admitted to the Tehran Stock Exchange, 136 companies were selected and examined by systematic elimination sampling in the period from 1395 to 1401. The findings of the research show that there is no relationship between the size of the board of directors and the risk-taking of the company. Also, there is a direct and significant relationship between the company's risk-taking and the independence of the board of directors, and there is an inverse and significant relationship between the CEO's duality and the company's risk-taking. There is an inverse and significant relationship between the independence of the board of directors and the operational risk of the company. Also, there is no significant relationship between the size of the board of directors and the operational risk of the company. There is no significant relationship between the CEO's ambivalence and the operational risk of the company.

The present study examines the impact of managerial social capital on bankruptcy risk with an emphasis on passive institutional owners. This research is practical in terms of purpose, and from the point of view of correlation methodology, it is causal type (post-event). The statistical population of the research is all the companies admitted to the Tehran Stock Exchange, and using the systematic elimination sampling method, 145 companies were selected as the research sample in the 6-year period between 2016 and 2021. The method used to collect information is a library, and the relevant data for measuring the variables were collected from the Kodal website and the financial statements of the companies, and the initial calculations were made in Excel, and then, to test the hypotheses of the research, Eviuse software and logistic regression were used. The results of the research show that managerial social capital and passive institutional owners have a direct and significant effect on bankruptcy risk. Also, passive institutional owners have a direct and significant effect on the relationship between managerial social capital and bankruptcy risk. In other words, the interaction of managerial social capital and passive institutional owners and their increase leads to an increase in the risk of bankruptcy of companies.