مجله مطالعات میان رشته ای ارتباطات و رسانه
سال ششم شماره 3 (پیاپی 21، پاییز 1402)

Public relations and media need effective communication, interaction and cooperation with each other to fulfill their duties and responsibilities. But what is observed -in many cases- in this communication process is the existence of various communicative challenges. This research has been conducted with the aim of understanding these very challenges and providing solutions to improve and develop communication and interactions between public relations and the media. In this research, two methods, qualitative and quantitative, have been applied; one is an in-depth interview with professors and experts in public relations and media, and the other is Q-methodology and the questionnaire to obtain the views of managers, public relations experts, editors and reporters of national newspapers. Based on the findings, factors such as lack of professional communication approach, political and factional attitude, discrimination, lack of ethics and mutual trust have been among the most important factors of the emergence of communication challenges between public relations and the media. Also, in the Q method, exploratory factor analysis showed that among the four factors influencing the creation of communication challenges between public relations and the media, the functional factor with 0.64 had the highest impact and the cognitive factor with 0.407 had the lowest impact on the occurrence of these challenges. Finally, it should be stated that by relying on the results of this research, the trustees and policymakers in the field of public relations and media can plan and organize the optimal way of communication and scientific and professional interaction of the people involved in these two communication organizations, and design, communicate and implement regulations and instructions in this regard.

With the development of technology and the changing of the audience tastes, using the new formats of message presentation seems necessary. This research is looking for a new format for broadcasting news on the radio; a format that combines the form of presenting and performing news with non-serious types such as entertainment and humor and helps to perpetuate the message. This study was conducted with a qualitative approach and the analytical-descriptive method with purposeful sampling, in which a radio quiz show from BBC Radio 4 broadcasted from September to October 2014 was investigated. The findings of the study show that the radio game show The News Quiz, as a new format of radio programming, has a significant effect on the audience's learning and retention with its interactive approach. This new form of radio programming has several advantages over other news presentation formats: it increases public knowledge; facilitates the audience’s understanding and keeping up with current events; develops the possibility of cooperation and partnership with social institutions; and also shows that in the interaction between news and entertainment in The News Quiz, the main approach to programming is entertainment. Therefore, while paying attention to the message presentation structures in IRIB, all program components will be designed and implemented based on the main purpose of entertainment. However, choosing the type of news or news report can also meet the informative goals.

Implementing musical melodies in the Recitation of the Holy Qur’an and its impact on the semantic change of the verses is a significant issue though less attended by Qur’ani communities, despite its importance. The goal of this study is to investigate the role of melodies in the semantic change of the verses while reciting the Holy Qur’an. The main question of the research is “What is the relationship between the musical melodies and tones, and recitation of The Qur’an and the change of meaning? This is a study research and it has been conducted based on a researcher-made questionnaire. According to the data, the spider chart and statistical percentages achieved from the items (Likert scale), the relationship between the variables, the above-average percentage indicated and analysis of the outcome of the combination of the verses and the structure of the performed melodies derived, this is proven that each of the musical melodies has its own specific and independent nature, and implementing them in recitation will have influential role in the conceptual change and meaning comprehension of the verses. The gained findings prove that musical melodies have a direct impact on the change of the verses’ meaning and using the best of recitation techniques will have an increased effect in comprehending the meaning of the verses.

Today, cultural industries are among the most important driving and creative industries in the world; industries that possess an important role in conveying the cultural meanings and concepts of contemporary societies. The purpose of this research is to investigate the role of the cultural industries in supporting and promoting the Islamic Republic of Iran in the transferring of Islamic values ​​and the discourse of the Islamic Revolution, which has been analyzed using the descriptive-analytical method and a novel evolutionary model. The main findings in this research have been obtained by using significant data from various study sources and the intellectual foundations of the Supreme Leader and the opinions of some experts and activists in the field of cultural industries based on the model of the evolutionary system. At first, the content of each dimension of the model was analyzed and The relevant theoretical literature derived from various backgrounds and study sources was collected, and then, while conducting the final analysis, an effective conclusion of the approach was presented. The main principles and indicators of cultural industries in the form of 15 principles and 138 prescriptive and cautionary indicators (including dos and don'ts in driving cultural industries of the Islamic revolution discourse) are among the findings of this research. The results show that the extent of the production and distribution of cultural and creative industries based on the fivefold strategies of adaptation, participation, popularity, innovation and being knowledge-base, and being inspired by Islamic, revolutionary values ​​and the menus of the Imams of the Islamic Revolution, centered on the principles and indicators produced will directly impact the extent of the facilitation of promotion of the Islamic Revolution discourse, and the issuance of the Islamic Revolution will also have a global and more important trend.

One of the most significant scientific approaches to the theories of modern media is “convergence”. In the meantime, one of the modern phenomena of cyberspace is “Twitch” social media in the specialized domain of games; the medium which enjoys a high penetration rate among the users due to its uniqueness. This paper is to uncover the analytical framework of Twitch from information science and based on the theoretical approach of “global cyber convergence” perspectives, and to discover what are its dimensions and components. Using the directed qualitative content analysis method, this paper shows that the social media of Twitch is one of the forerunners of the convergence arena in cyberspace, and this property is realized in this system perfectly. Convergences in: the act of communication (playing the roles of the communicator and the communicatee simultaneously), communication messages (sending text, voice, image, and film simultaneously), media (the composition of the game with cinema, television, and social media), communication functions (educational, entertaining, informative, identity-creation, economic, and mobilizing aspects), communication degrees (from the most intrinsic to the most general communication), and, finally, infrastructures (among telecommunications, computers, and the media) are among the convergence evidence that is deeply and thoroughly observable in Twitch and leads to its increasing attractiveness.

The present study has been conducted with the aim of providing a model for the development of human resources in the news department of The Islamic Republic of Iran Broadcasting (IRIB) emphasizing the key success factors. In terms of the research approach, the heuristic blending method has been used. In the first stage, the meta-combined method was used, which is considered one of the qualitative methods. In the second stage, to investigate and validate the identified factors and to prepare the final research model, the survey method, i.e., surveying experts in the form of focal groups and applying questionnaire has been used. The first statistical population of the study were all written documents related to human resource management including 40 articles and works which were selected and analyzed based on valid criteria from among 175 articles and works. The second statistical population consisted of experts in human resource management, from whom 30 people were eventually selected, and due to the conditions and limitations of the Corona pandemic, provided comments and suggestions remotely. Using the seven steps of meta-combination, a conceptual pattern was identified in six conceptual layers, categories and codes. In each of the layers, concepts and topics were included, and finally 29 categories were identified. The research results showed the leading factors include managerial and policymaking characteristics in the dimension of strategic alignment, organizational structure and culture in the dimension of development prerequisites, and information technology and organizational processes in the dimension of development tools.