نشریه دانش کارآفرینی
پیاپی 3 (تابستان 1401)

The purpose of this study is to investigate the impact of strategic development of e-commerce on improving the business environment.This research is based on the purpose of an applied research and is based on a quantitative approach and a descriptive survey research. The sampling method of the present study is simple random. The measurement and data collection tool in this study was a standard questionnaire that Cronbach's alpha coefficient was used to assess its reliability. The statistical population of the research consists of managers and employees of knowledge-based companies based in Mazandaran province. 165 companies were considered and 115 samples were selected according to Morgan table. To analyze the data, descriptive statistics method was used using demographic variables with SPSS software. The results obtained from the research hypotheses using PLS software show that the variable of manpower utilization is one of the dimensions of developing a strategic model of e-commerce with an impact intensity of 0.685 has the greatest impact on improving the business environment in knowledge-based companies in Mazandaran province.

Recognition of the direct relationship between CSR and firm performance has garnered much interest among authors recently. The findings are rather inconclusive and misleading. This is because, while a positive association between CSR and firm performance has been a dominant theme in many articles, universally, others suggested a negative or no correlation. Finally, it can be concluded that the relationship between CSR and firm performance is more complicated than the results of many previous studies indicate.The present article aims to determine the relationship between social responsibility, credibility and competitive advantage over business performance. In this study,has been studied a sample of 109 companies from 19 industries . The period studied was 1394 to 1399, which used multiple regression test. The results show that corporate social responsibility and credibility have a negative impact and competitive advantage has a positive impact on equity returns. Competitive advantage has also had a positive effect on return on assets of companies listed on the stock exchange.

Games are the largest entertainment tool in the world and the fastest growing. Gamification is a term that has its origins in the digital media industry, and given that companies are ahead of the competition, they should take advantage of this market turmoil and give customers the opportunity to be heard and interact to listen to them. One of its tools is gamification.

The aim of this study was to investigate the effect of gamification on purchasing with the mediating role of customer interaction in Khanoumi online store. Research literature and previous studies indicate that gamification can affect customer interaction and increase purchases.

The current research is of survey and descriptive type. The statistical population is 384 customers of Khanoumi online store who have made purchases in the last year. The researcher-made questionnaire was randomly distributed among customers and then collected. The analysis was performed by Smart PLS software.

Analyzes showed that 1) gamification affects customer interaction, 2) gamification has effect on purchase, 3) customer interaction has effect on purchase, and finally gamification with mediator role of customer interaction will affect purchase.

It is suggested that marketing strategists make more use of gamification strategy. . With the development of gamification, the intention to use users can be influenced, and therefore it is suggested that they increase the attractiveness of the work by creating good motivations.

In the current global economy, intellectual capital is progressively being acknowledged as a vital constituent of organizational value. The impetus for this awareness is a sequence of challenges in knowledge-based corporate settings that motivate firms to invest in intellectual capital, given that it has become a key driverof productivity.The present article aims to determine the relationship between intellectual capital and productivity in business of banks. In this study has been studied, a sample of 12 banks . The dependent variable is productivity and to measure this variable has been used by data envelopment analysis method. The period under study is from 2016 to 2016, which has been analyzed using the multiple regression test, the relationship between the components of intellectual capital and productivity. The results show that the intellectual capital and productivity have a significant relationship. The results of the regression analysis validate the relevance of intellectual capital in improving productivity in the banking industry.

In the current volatile and uncertain environment, banks need to expand their tangible and intangible resources and internal capabilities to respond to environmental changes. Therefore, they can achieve macro and long-term goals if they have a codified strategic plan. In this research, the researcher provided a model for explaining business strategy with infrastructure factors and knowledge capabilities on the economic performance of the bank using the data base method. Based on this, the sample of this research is the actors and experts in the field of banking in the country who were selected from among the senior executives of the banking field based in Ilam province. Theoretical sample to be interviewed Based on the theoretical sampling method and using the snowball method, first 6 people were interviewed as the primary target sample and finally 19 people were interviewed until the model reached theoretical saturation. The main findings of the research are presented in two parts: conceptual framework and conceptual model. In this model, in addition to special emphasis on internal factors affecting productivity such as manpower, intellectual capital, as well as the context and structure of technology, Allenver's parameters have been considered, this model increased the efficiency of bank knowledge management and economic performance.

The purpose of this study is to investigate the conflict between customer purchasing decision making and reflection on the synergistic antecedents of brand value, brand love and brand identity in online brand communities.

The present study is a descriptive-survey study based on the applied purpose. Customers and buyers of Digi Kala online store products were considered as a statistical population. A total of 384 people were selected based on Cochran's formula and available sampling method as the sample size of the research. Standard questionnaires were used to measure the research variables. The validity of the research instrument was confirmed using face validity, content and factor analysis, and Cronbach's alpha coefficient greater than 0.7 for different structures confirmed their reliability. . Data analysis was performed by structural equation modeling using LISREL software.

The research findings showed that brand identity has a positive and significant effect on brand love, brand value synergy and customer purchasing decision involvement. Love for the brand has a positive and significant effect on customer conflict decision making conflict. Synergy of brand value has a positive and significant effect on customer purchase decision conflict.

The results indicate that brand identity by considering the mediating role of brand love and synergy of brand value have a significant effect on customer decision making conflict.