نشریه مطالعات مدیریت، اقتصاد و کارآفرینی
سال یکم شماره 3 (پاییز 1399)

The overall objective of this study was to investigate the effect of entrepreneurial tendencies, market and knowledge management on clean production and sustainable competitive advantage in branches of the modern economy bank of Mazandaran province. The statistical population of this research is the total number of 90 employees of branches of Bank of Novel Bank in Mazandaran province. The sample of this research is based on the Kerjesi and Morgan tables of 73 people who were randomly selected according to the branches of the bank. The research is applied in terms of its purpose and based on the data collected, it is a descriptive-correlational study. For data collection, Maraw's standard questionnaire (2018) with 22 items (items 1 to 4 related to the variable of entrepreneurial tendencies, Items 5 to 9 relate to the market variable, items 10 to 13 of the knowledge management variable, items 14 to 17 relating to the clean production variable, and items 18 to 22 relate to the variable competitive advantage (Likert 5) An option has been used. Since the standard questionnaire is valid, it is worthwhile, however, for final confirmation, the supervisor professor and professor advisor and several expert professors have arrived. For reliability, Cronbach's alpha was used, respectively, with entrepreneurial tendencies of 0.71, the market of 0.80, knowledge management of 0.74, stable competitive advantage of 0.84, and clean production of 0.88. SPSS and Smart PLS software were used to analyze the data. The results indicate that entrepreneurial tendencies and knowledge management have an impact on clean production, but the relationship between market and clean production has not been meaningful. Clean production has a significant effect on sustainable competitive advantage. Also, entrepreneurial tendencies and knowledge management have a significant effect on competitive advantage with the role of mediator of clean production, but the market has no significant effect on competitive advantage with the role of mediator of clean production.

Marketing capability, considering organizational adaptability, is a good tool for companies to improve the performance of new product development. Understanding the relationship between marketing capabilities and the performance of new product development is important in terms of organizational compliance. Understanding the relationship between marketing capabilities, organizational compliance and performance of new product development is important. Therefore, the main question of this research is whether there is any difference between the marketing capabilities of the enterprise compliance and the performance of the new product development. The present research is a descriptive-survey research. As we seek to find out the effects between research variables, this study is also a regression model. The statistical population of the research is the research population consisting of all managers, assistants and experts in marketing and sales of dairy companies of Gella, Kalah and Haraz Amol, which are about 147 people. In order to achieve the research goals, 107 people were selected by stratified sampling. The data gathering tool was a standard questionnaire that was divided into sample groups and analyzed by questionnaires and information obtained from the hypotheses of the research. The hypothesis test results indicate the impact of marketing capabilities on the performance of the new product development. And the impact of marketing capabilities on the performance of the new product development can be adjusted through a customer-driven structure and interoperability. But the impact of marketing capabilities on the performance of new product development cannot be adjusted through decentralization. It can also be concluded that exploitation and exploration of the impact of marketing capabilities on the performance of the development of the new product have a minor mediator role.

Relative marketing investments, customer appreciation, and behavioral loyalty are good tools for companies to achieve better market performance. It is important to understand how the impact of relationship marketing investments on customer appreciation and behavioral loyalty in Arman Insurance Company. Therefore, the main goal of this research is to identify the impact of relationship marketing investments on customer appreciation and behavioral loyalty in Arman Insurance Company. This research is based on the objectives of the applied research and is based on data collection and research design by descriptive-survey method. Since we seek to find the relationship between the variables of the research, this research is also a correlation type. In this research, the statistical population is the probable customers of Arman Insurance Company of Mazandaran province. According to the Cochran formula, the sample number of the present study is 385, using simple random sampling method. A questionnaire was used to collect data. We used Kolmogorov-Smirnov test (KS) to test the claim that the distribution is normal. The result of the Kolmogorov-Smirnov test (K.S) is that the claim to the normal distribution of the corresponding is accepted. Therefore, we have used the regression model to examine the hypotheses. The results indicate that the relationship marketing investments and its dimensions (direct mail, tangible rewards, interpersonal communication and preferential behavior) have a positive and significant effect on customer appreciation. Direct mail and preferential treatment have the greatest impact on customer appreciation. Also, the impact of customer appreciation on behavioral loyalty was confirmed.

The main objective of this thesis is to identify the relationship between the structural characteristics and content of an advertising slogan for banks (public and private; Melat, Parsian, Meli & Ansar) in terms of customer buying behavior in Tehran, 1393-94. In this study, based on research related Kotler and Armstrong (2008), three factors; satisfaction, loyalty and trust of customers with banks have been selected as individual factors which influence customer buying behavior. Independent variable based on syntactic structures theory of Chomsky (1957), advertising slogan is divided into two dimensions; structure and content. Researcher model Azizi et al. (1391) used. 200 questionnaires among the population (banks customers) were distributed. Method of analysing the full data were made and collected through questionnaires.To test data hypotheses, using descriptive statistics (mean, maximum, etc.) and inferential statistics (Kolmogorov-Smirnov test) and Pearson  correlation coefficient were performed through SPSS software. The results showed a significant relationship between an advertising slogan banking and buying behavior of customers.Also there is a significant relationship among the content and structure of bank advertising slogan and customer buying behavior factors; "trust", "satisfaction" and "loyalty".

Following the financial crisis and distrust of central institutions in 2002, the world's financial markets were confronted with a new phenomenon called virtual currencies or cryptocurrencies, which rapidly engulfed and transformed the world. Digital currency or cryptocurrency is a special form of digital money that is based on the science of cryptography. The currency code is not managed by any bank and can be used to buy and sell worldwide. These cryptocurrencies are produced in the context of a special network called the Chinese block chain. The Chinese block chain is hailed as a technological innovation that makes it possible to revolutionize the way trade and society interact in today's era. In this article, we are going to explain how cryptocurrencies and the Chinese block chain came into being, their advantages, disadvantages and efficiencies.

The main purpose of this article was to explicitly describe and examine the possibility of organizational leadership based on organizational wisdom. The qualitative research approach was descriptive with a phenomenological view. In this article, while examining the existing theoretical basis and literature, the development of leadership in the micro-model as an emerging phenomenon was answered in response to five key questions. In the first part, what is the concept of reason and then its status in contemporary sciences and models based on reason was briefly mentioned. Then, while examining the different consequences of leadership development in the micro model, "wisdom in the practice of leaders" was discussed, and finally, the methodological components of leadership development in the micro model were enumerated and explained. The results show that the key components of leadership development in the micro model with the transition from leadership training to leadership training, using an aesthetic approach, leadership development in a specific situation, the need for interdisciplinary and multidisciplinary thinking for leaders, the need for self-determination And the transition from organizational behaviour to organizational action can be formulated.