فهرست مطالب

  • Volume:2 Issue: 5, 2015
  • تاریخ انتشار: 1394/03/30
  • تعداد عناوین: 12
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  • Khalil Mesbah Abduljalil, Yuserrie Zainuddin Pages 346-359
    The main purpose of this study was to integrate technology acceptance model and motivation model to investigate mediating effect of attitude for IS adoption studies. Quantitative survey questionnaire was developed and distributed using purposive sampling technique. Owner of SMEs are targeted as respondents and in total 348 samples were collected with a response rate of 42%. The findings revealed that integration perception and motivation increases user’s attitude towards acceptance of IS. It can also be concluded that planning for information system adoption in the organizational context is very crucial factor that should be taken into consideration along with the attitude of the decision makers and users towards system adoption.
  • Faouzia Mida, Imed Zaiem Pages 360-380
    The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious behavior. More specifically, this work describes the identified groups based on socio-demographic variables (such as gender, age, income, socio-professional category and religiosity) and on the psychographic variable perceived consumer effectiveness. To this end, we conducted a questionnaire survey next to 200 consumers. The empirical results show the existence of four consumer profiles which are the convinced, aware, mitigated and resistant which led us to produce some useful recommendations for marketing managers wishing to be positioned on the ecological axis.
  • Dhouka Oueldoubey, Faouzia Mida, Imed Zaiem Pages 381-393
    Web users surf the net looking for web pages that use several attractive tools such as music, graphics and colors. In the context of online purchasing, these atmospheric variables answer web users’ queries and consequently influence their behavioral responses. The present survey targets the study of the impact of a website’s atmospheric dimensions (readability and design) on the web user’s attitude toward the brand. The study is about an online event created by Tunisiana versus Ooredoo (a private telecommunications operator in Tunisia) following the commercial rebranding that aimed at unifying the group and subsidiaries within one brand. The survey was conducted using administered questionnaire next to a convenience sample of 200 web users. The results of the study demonstrated the positive influence of website readability as well as design on the web user’s attitude toward the brand.
    Keywords: Website atmosphere, attitude toward the brand, readability, design, online event
  • Reza Samizadeh, Hamidreza Koosha, Soudabeh Namdar Zangeneh, Sahar Vatankhah Pages 394-403
    In this paper, we proposed a new model to evaluate a customer''s lifetime value, considering non-financial elements such as the customer’s churn probability, cooperation capability, willingness to refer, willingness to recommend, and innovation. We tested our proposed model on customer data from a mobile phone operator to evaluate the effect of each element on the customer''s lifetime value. Four hundred and twenty questionnaires were distributed and 400 questionnaires were determined to be suitable for our study. We employed structural equation modeling using Smart-PLS software and we have found that the innovation, customer’s churn, willingness to refer, and cooperation elements have the strongest effect on the customer''s lifetime value.
    Keywords: Customer life time value, customer innovation, cooperation potential, willingness to recommend, willingness to refer, churn
  • Fariba Lotfizadeh, Fereshteh Lotfizadeh Pages 404-413
    Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a greater market share, organizations across the world are obliged to develop new products and create distinctive features in them. With regard to the results, the levels of perceived quality, value and risk as well as the relative price and purchase intentions among the students (participants) are appropriate. This paper discuss knowledge of brand awareness and its crucial role which should be well known to marketing manager for the design of an organization`s marketing strategies. The purpose of this paper is to determine the brand awareness of high- and low-involvement products among students enrolled at Tehran University. A self-administered survey was completed by a convenience sample of 60 students of the Tehran University in Iran. The focal high-involvement product was laptop and the low-involvement product, shampoo. The results indicated similar awareness of high-involvement product brands and low-involvement product brands. Advertising played an equal role in the awareness of Laptop brands and Shampoo brands. The brand names which are easy to pronounce was far important for both Shampoo and Laptop brands. The item of best-selling brands had the most roles and the item of high quality had the least effect on consumer decision making. In addition, the results showed that the higher price brands are more important than well-known ones. This paper discusses knowledge of brand awareness and its crucial role which should be well known to marketing manager for the design of an organization`s marketing strategies. The purpose of this paper is to determine the brand awareness of high- and low-involvement products among students enrolled at Tehran University. A self-administered survey was completed by a convenience sample of 60 students of the Tehran University in Iran. The focal high-involvement product was laptop and the low-involvement product, shampoo. The results indicated similar awareness of high-involvement product brands and low-involvement product brands. Advertising played an equal role in the awareness of Laptop brands and Shampoo brands. The brand name which are easy to pronounce was far important for both Shampoo and Laptop brands. The item of best-selling brands had the most role and the item of high quality had the least effect on consumer decision making. In addition, the results showed that the higher price brands are more important than well-known ones.
    Keywords: Advertising, Brand awareness, Customer, Tehran University
  • Fereshteh Lotfizadeh, Abdollah Ghorbani Pages 414-427
    Factors affecting rejection or acceptance of emerging technologies such as mobile banking have caused a high interest in researchers and consumers. Yet, understanding the risks of this technology has remained unknown in this infrastructure. This study aims to investigate multi-dimensional effects of trust and risk factors on initial acceptance of mobile banking. Thus, after representing a theoretical background using applied research method and questionnaire, a multi-dimensional investigation of effects of trust and risk factors on initial acceptance of mobile banking has been represented. The statistical population consists of the customers who referred to branches of bank Saderat across Qazvin city, that sample size (385) was obtained using Cochran formula. To measure validity of questionnaire with referral to scholars, validity of questionnaire was confirmed through Lawshe''s formula, and its reliability was obtained through Cronbach''s alpha formula. The results of this study indicate that trust and risk factors from six different aspects affect initial acceptance of mobile banking. To investigate effects of research variables, methods of inferential statistics including SPSS and LISREL software have been used. The results of research indicated that ninth hypothesis among 10 hypotheses was not confirmed.
    Keywords: Mobile banking, Trust, Perceived Risk, Self, Efficacy, Performance Expectancy
  • Mehrnoosh Ebrahimi, Asghar Asadi, Hamid Reza Kordlouie Pages 428-443
    In this research, role of accruals in description of earning quality of the companies listed in Tehran Stock Exchange has been studied and relationship between quality of earning, through accruals and its constituents, and normal stock return has been studied. Correlation analysis and historical information of the companies used as the research method. The statistical sample includes 109 companies in Tehran Stock Exchangeduring 2009-2013. For data analysis and hypothesis testing, Multiple Linear Regression Model based on panel data has been used with Estimated Generalized Least Square (EGLS) by applyingEviews and Stata softwares.Three hypotheses were developed to determine relationship between earning quality and stock return. Results of the research indicated that there is a direct and significant relationship between accruals and normal stock return in Tehran Stock Exchange. No significant relationship was found between non-discretionary accruals and normal return.
    Keywords: Quality of earning, abnormal stock return, accruals, discretionary accruals, non, discretionary accruals
  • Husna Hakimey, Rashad Yazdanifard Pages 444-456
    This research paper focuses on how the South Korean culture and society plays a major role in not just in the personal lives of the Koreans but in the business sector too. By understanding the South Korean culture, it gives us an idea and understanding of why such a phenomena, like Mokbong (broadcast eating), has become such a popular trend in South Korea. This paper discusses and reviews the major characteristics of Korean culture, such as Kibun, Inhwa, influences of Confucianism and the power hierarchy, which influences the Korean businesses today (locally and internationally). Through these characteristics and the factors of the past and present day in Korean society and culture they had helped contribute to the success of Mokbong.
    Keywords: Korean Culture, Business, Society, Mokbang, Factors of Success
  • Lim Joey, Rashad Yazdanifard Pages 457-466
    As the world of business becomes more competitive because of globalization, Neuro-Linguistic Programming (NLP) is emerging as an effective tool that helps managers to learn and manage the firm in order that they may increase their competitiveness in the market. It is therefore no surprise that NLP in a business context continues to grow rapidly, as NLP is increasingly becoming acknowledged as one of the best available sources of knowledge on people-skills. This is important, as employees are the most important asset of a firm so using NLP skills to maintain a good relationship with employees is crucial. Hence, the acquisition of NLP skills by the managers would make them successful.
    Keywords: Neuro, Linguistic Programming, effective, skills, exceptional manager, organization
  • Lim Woan Jinq, Rashad Yazdanifard Pages 467-480
    Researches have shown workplace Sexual Harassment (SH) as indeed a source of stress at workplaces. If he or she is a victim of SH, he or she is not the only one. Everyone has the rights to voice out, as we have our human rights. The purpose of this paper is to create an awareness of SH in workplaces due to its impact on each victim’s health, psychologically and physically. Most of the victims keep it as secret in order to avoid embarrassment. Yet, these embarrassments then lead to a higher percentage of workplace sexual harassment. This paper has reviewed a total of 25 journal articles, regarding the percentage of workplace SH victims, the society’s stance on it, the characteristics of victims, the criterion to judge Sexual Harassment, the influences of SH perceptions, the influences for the intention of SH intervention, the consequences of SH on victims and the effects of implementing training and policies. In some employers’ point of view, the contribution of training and policies to prevent workplace Sexual Harassment incidents are small. Yet, these small contributions on the other hand create a domino effect in long term view and are better than no action taken. Therefore, companies should implement training and policies as one of the strategies to protect employees from experiencing SH incidents as well as to uphold the company’s reputation.
    Keywords: Quid pro quo harassment, hostile work environment harassment, depression.: Quid pro quo harassment, hostile work environment harassment, depression
  • Khai Lun Ong, Rashad Yazdanifard Pages 481-488
    As the world evolved, people were not only able to grow and produce more crops but they have also found the ability to mass produce. With the ability to mass produce, people start to trade with traders that come from all over the world. All those exchange and trading activities are done through physical appearance of two or more people. In the 21st century, most businesses are beginning to be transacted online. Buyers no longer need to go out from the house and go through all the hassle just to buy certain products. Xiaomi took advantage of the changes of world of internet and succeeded. As Xiaomi grew bigger, other phone manufacturers saw the opportunity to be as successful as Xiaomi. This paper looks into the current phone purchase behavior of the consumers and how the behavior is able to create opportunity to the other phone manufacturers to copy Xiaomi’s success.
    Keywords: Online Purchase Behavior, Xiaomi, Internet
  • Ooi Wei Shen, Rashad Yazdanifard Pages 489-498
    The purpose of this paper is to study whether mobile payment is a better payment method compared to cash and credit. Mobile payment is an innovative way of paying our bill using our mobile devices. However, it has failed to live up to its expectation when it first introduced to the market decades ago with various of impeding factors like cost, complexity, lack of trust from the consumers as well as limited network externalities. Today, with the advance of technology, consumers’ demand for a faster and convenient payment method as well as the implementation of many merchants or companies, mobile payment is starting to replace conventional payment method. As a whole, this research paper concludes that mobile payment is going to replace cash and credit and to be successful globally in the near future.
    Keywords: Mobile payment, cash, credit, e, commerce, Apple Pay