javad niknafs

Mohammad Sajad Rashidpour Alireza Pirhayati Javad Niknafs Mohammad Aidi Abstract Today, every company must advertise its products in a way to provide customers with information about these products and increase its sales, gain market value in the name and reputation industry. Creative advertising techniques are communication tools that a company or other business uses to attract attention, engage minds, create emotions, and change public perception. With further development and investigation, the strategy of loss aversion is identified: the main variables influencing the use of this target market strategy, their needs and deficiencies, as well as customer culture, can be mentioned. The research method is descriptive and inferential based on the attraction of fear in selected insurance companies of the country. The statistical population of this research is the selected insurance companies of the country. It is a type of qualitative research that will be used to combine the two methods of foundational data and interpretive-structural modeling. The statistical population of the research includes university professors, marketing activists, experts, elites, managers and employees of insurance companies. The snowball sampling method was used for sampling. The data collection tool is library research and interviews. In this research, the presentation of the advertising model based on the attraction of fear in selected insurance companies of the country was investigated and the final model was extracted.

It is very important to discover the causes of desire or willingness to purchase, in marketing, financial and economic researches. In the capital market, there are various factors that affect the desire to purchase Stocks and play an important role in the decision-making process of individual investors. The purpose of this research is to identify the factors affecting the Willingness or intention of individual investors to purchase Stock of companies in TSE. In the first stage, based on the qualitative research method, the influencing factors on investors that cause purchase Willingness were identified and the initial model was designed. Then, in the quantitative stage, the questionnaire needed to evaluate the validity of the model was developed. For this purpose, 550 individual investors of Tehran Stock Exchange were selected in an accessible and targeted way. structural equation modeling method, SPSS and AMOS software were used for estimate the model. According to the results of the research, 9 groups of factors were identified, some of them, including marketing factors, were identified in subgroups related to product, brand and Situational factors, which were among the innovations of this research.

The aim of the current applied, descriptive and correlational study was to Investigation the effect of factors (stratejic human resource management, electronic human resource management, human resource stratejic agility, Maturity of Human Resource Management) on development human resource management with high performance based onTeam coaching approach in Tehran based knowledge corporations. The research population comprised 1500 employees of Tehran based knowledge corporations out of whom a sample 308 was randomly selected, based on Morgan Table, to participate in the study. The research data were collected using a researcher-made five-point level Likert scale questionnaire comprising 4 factors and 32 items tapping the participants’ responses were. Therefore, 350 questionnaires were distributed among members of the target population. Having distributed and collected the questionnaires, we analyzed descriptively and inferentially. Descriptively, features like absolute and relative frequency, mean, standard deviation and variance of background and main variables were estimated. Inferentially, correlational tests, multiple regression and F-Test used indicated that of factors (stratejic human resource management, electronic human resource management, human resource stratejic agility, Maturity of Human Resource Management) had a significant effect on development human resource management with high performance based onTeam coaching approach in Tehran based knowledge corporations.

In the fields of marketing, finance and economics, finding the factors that lead to the purchase decision is very important. In the decision-making process of individual investors in the capital market, various factors affect the desire and intention to buy stocks. The aim of the research was identify the main factors (categories) and sub-factors (components) and rank the factors affecting the desire to buy stocks by individual investors in the stock market. In the first stage, based on the qualitative research method and thematic analysis with the help of AtlasTI software, the factors affecting investors that create the intention to buy were identified. In the quantitative stage, using a survey strategy, the questionnaire required to assess the generalizability of the model was developed and distributed to the statistical population of the research and the analysis was carried out among 509 individual stock buyers in the Tehran stock market. In order to estimate the model, the structural equation modeling method and SPSS and AMOS software were used. According to the research results, 9 category groups were identified. Many components in the marketing factor subgroups (goods and services, brand and advertising) were introduced for the first time. Then, the factors ranked by Friedman's ranking test, The results indicated that the stock price trend, news and events, experiences, parallel market profitability and rumors were the 5 factors with the highest influential role.

The ultimate goal of this research is to conceptualize a new face of human resource management, called diplomatic human resource management, which seems to be more suitable with the characteristics of the current environment of organizations. Issues such as the diversity of the workforce, conflicts between individuals and groups, conflict over interests, different generational values of the workforce, the presence of unruly people in organizations, and things like that, along with the fact that the environment of organizations is more of a political environment than a rational environment. And it is full of political behaviors, it has doubled the need to conceptualize human resources management as a kind of special diplomatic work. The current research is qualitative in terms of approach and basic research in terms of purpose. The participants of this research are 25 managers and human resources specialists who had some kind of lived experience around the research problem. These people were selected by purposeful sampling and semi-structured interviews conducted with them were coded by thematic analysis method. The findings indicate that "influence between employees by establishing positive relationships" and "monitoring employees while maintaining their human dignity" are at the heart and essence of the concept of diplomatic human resource management and strategies for injecting diplomacy in all dimensions and specialties of human resource management. Diplomatic human resource management is an approach of managing the organization's employees, which assumes that organizations are socio-political systems and mixed with different stakeholders,

The performance of advertising with a fear appeal is negatively framed, warning against the non-use or application of a specific good or service, which may entail various risks including financial, social, and safety hazards for individuals.

The objective of this study is to design an interpretive structural model of fear appeal-based advertising in selected insurance companies. The research method is descriptive and inferential. The research population includes marketing professionals, experts, elites, managers, and employees of insurance companies. The data collection tools are library research and interviews. For data analysis, the Interpretive Structural Modeling (ISM) method was utilized in the MICMAC software. This study examined the presentation of a fear appeal-based advertising model in selected insurance companies, resulting in the extraction of the final model.

Based on the interpretive structural modeling technique, a 22-component model of fear appeal-based advertising in selected insurance companies has been designed.

According to the designed model, 5 consecutive levels are shown. By making changes to the variables at the lowest level, desirable results and outcomes can be observed in the upstream impact factors. Perceived benefits, peer groups, and advertising influence were identified at the lowest level and as the most influential components. Changing these three components can manage the higher level of the model and direct it towards increasing the effectiveness of marketing based on fear appeal for profitability.

The present study aims to design and explain a university autonomy-oriented organization model using a mixed approach. In the qualitative section of the research, the statistical population consisted of scientific and organizational experts from Payam Noor University. So, 16 experts were selected for interviews using targeted snowball sampling. Moreover, in the quantitative section of the study, 245 people were selected out of 675 professors and staff, who formed the statistical population based on the sample size determined by Krejcie and Morgan table using random sampling. This study made use of semi-structured interviews and a researcher-made questionnaire as instruments of data collection in qualitative and quantitative sections, respectively. The qualitative data were analyzed through the thematic analysis technique using Maxqda10 software, while the quantitative data were analyzed using PLS3. Content and face validity were assessed, as well as the intercoder reliability. The results identified a total of 4 dimensions and 8 components for a university autonomy-oriented organization. The identified dimensions include organizational autonomy, personnel autonomy, financial autonomy, and academic autonomy. Also, the components consisting of supportive policy, clear policy perspective, organizational values, success trend analysis, financing, financial management, organizational communications, and sustainable thinking were approved by the software.

 The administrative system in every country is important and reliable because of the direct and face-to-face communication with the various levels of government societies and because a volume of services reaches the people through different channels and departments. A decision of a coherent, efficient, transparent and responsive administrative system is always one of the concerns of statesmen and policy makers of any society. Therefore, from this scope and by examining the key factors, it seems to evaluate the organization's performance and compare it with other organizations. Therefore, the purpose of this research is to investigate the factors affecting performance management. For this purpose, the required data was collected by interviewing 17 selected experts of the Civil Registry Organization and completing 360 questionnaires. Also, in order to find effective factors, structural equation method, factor analysis and Friedman's test were used. The results indicate that, among the extra-organizational factors, there is a cultural/social component, and among the internal factors, there is a management method component, and among the process factors, there is a measurement method component, and among the result factors, there is an individual feedback component, and among the consequential factors. the efficiency component has the highest correlation with performance management.

The current research was carried out with the aim of designing a model of academic independence-oriented organization with a qualitative approach. The statistical population of the study was the qualitative stage of scientific and organizational experts of the universities of West Azerbaijan province, which was interviewed using a targeted method and snowballs with 16 people. Data collection tools were semi-structured interviews. The statistical data from the interview were analyzed using content analysis method with the help of Maxqda10 software and Demetel technique was used to communicate between the basic criteria and the internal components of these criteria. Content and face validity were used to determine the validity of data and two-coder reliability method was used to check the reliability. Then, these criteria were distributed among the members of the expert panel using a Delphi questionnaire. According to the obtained findings, a total of 4 dimensions and 8 components of academic independence-oriented organization were identified. , Financing, financial management, organizational communications and sustainable thinking, were confirmed.

The main purpose of this research was to identify the challenges of implementing participatory governance in the Ministry of Health, Treatment and Medical Education of the country.

This study was a mixed research. The statistical population in the qualitative section included the faculty members and experts in the field of public administration, professors familiar with the subject of the research and managers with experience in the Ministry of Health, Treatment and Medical Education of the country, who were selected as 12 subjects using the snowball method. The statistical population in the quantitative section also included managers, deputies and experts of the Ministry of Health, Treatment and Medical Sciences of the country. The research tool in the qualitative part was a semi-structured interview, and in the quantitative part, it was a researcher made questionnaire. Theme analysis was used to analyze the information in the qualitative part and the AHP method was used to prioritize the factors.

The results indicated that; infrastructures, bureaucratic factors, environmental obstacles, weakness in policy making, public accountability, communication, joint commitment, trust building, obstacles related to executives and common destiny are the main challenges in the implementation of participatory governance in the Ministry of Health, Treatment and Medical Education of the country.

A total of 10 main themes and 59 sub-themes were identified.

Network data envelopment analysis models assess efficiency of decision-making unit and its sections using historical data but fail to measure efficiency of its units and their internal stages in the future. In this paper we aim to measure efficiency of stages of bank branches and obtain efficiency trend of stages during the time, then to estimate their efficiency in the future therefore we can be aware of stages inefficiency before occurrence and prevent them. First, a two-stage structure including deposit collection and loan giving was designed for bank branches using literature review and comments of experts. Human forces and fixed assets were considered as input variables of the first stage, deposit as mediator variable, delayed claims as interim variable, and loan amount as output variable of the second stage. Then, a dynamic network data envelopment analysis model was formulated and stages efficiency were obtained for 16 consecutive periods. Therefore, efficiency trend of stages was obtained during the time. In the following, efficiency of various stages of branches were estimated using artificial neural network and some recommendations are provided according to obtained amounts in order to prevent inefficiency before occurrence.