foundation data method

The mental image of customers of a store plays very important consequences in the survival and competitive advantage of these businesses. The present study also aimed to design and validate the model of customers' mental image of the store with a mixed exploratory approach in the Hyperstar store in Tehran. This research is applied-developmental in terms of purpose, and in terms of its nature and form of implementation, it was done in a descriptive-survey manner. The statistical population of this research includes theoretical experts (professors of marketing management) and experimental experts (managers of Hyperstar stores in Tehran) and customers of Hyperstar stores in Tehran. Sampling was done using theoretical sampling method and finally theoretical saturation was achieved with 10 people. Then the researcher-made questionnaire was randomly distributed among 384 customers. The data collection tools are semi-structured interviews and questionnaires. In order to analyze the expert interviews, the grounded theory method and MaxQDA software were used. Validation of Nair model was done by partial least squares method and SMART PLS software. Based on the research paradigm model, customer experience management, co-creation of value with the customer and customer orientation are the underlying factors affecting the customers' mental image of the store. This mental image affects the branding strategy and internal branding of the store. Of course, it should be kept in mind that the store's social responsibility plays an intervening role in this regard, and the store's marketing mix also provides background conditions. Through branding strategy and internal branding, behavioral consequences such as customer satisfaction, loyalty and trust can be achieved.

The realization of the distinctive and sublime goals of the Islamic Revolution in the shadow of global arrogance and economic pressures, as well as in the direction of the growth and perfection of the members of the society and the expansion of justice, depends on the use of an economic model that is appropriate to it. The model introduced in the current situation of the country by the supreme leader is the resistance economy model. Undoubtedly, the implementation of the resistance economy model requires the formation of suitable human and social capitals, a suitable environment and having a behavioral model. Therefore, the current research seeks to present the ideal individual behavior model of the organization's employees in order to achieve the goals of the resistance economy by using the data theory of the foundation. In this research, the researcher has categorized and coded the collected data using the foundation data method and using maxqda2018 software. In the current research, 10 experts (interviewees) who were mostly "university professors, executive directors and experts of government agencies" formed the source of the research. The findings of the research indicate that the behavioral model of the employees of government organizations in order to realize the resistance economy model. It has the main dimensions of value, attitude and behavior at the level of the individual and culture, structure and process at the level of the organization, which are divided into subcategories and the consequences of the behavioral pattern in order to realize the resistance economy have been extracted by the foundation data theory method.

The realization of the distinctive and sublime goals of the Islamic revolution is in the shadow of the enmities of global arrogance and the pressures dependent on the use of an economic model that is appropriate to it. The model introduced by the supreme leader is the resistance economy model. The implementation of the resistance economy model requires the formation of human and social capital and a suitable environment, and having a behavioral model. The current research seeks to identify the dimensions of the behavioral model of employees in order to realize the resistance economy by using the data theory of the foundation. In this scientific research article, the researcher has presented a model to facilitate and accelerate the achievement of the goals of the resistance economy program.The researcher has categorized and coded the data using the foundation data method and using maxqda2018 software. In the current research, it consists of 15 sources (interviewees) who have been active in various fields including economics, management and social sciences of the Ports and Maritime Organization, the Ministry of Economy and Finance and the Municipality of Tehran Province. The findings of the research indicate that the behavioral model of the employees of government organizations in order to realize the resistance economy model has the main dimensions of value, attitude and behavior at the level of the individual and culture, structure and process at the level of the organization, which are themselves divided into subcategories. According to the obtained results, the causal conditions, central category, background, strategy, intervening conditions and the consequences of the behavioral pattern have been extracted in order to realize the resistance economy.Designing the behavioral pattern of employees helps to implement resistance economy policies in organizations, and this causes special attention to domestic production and national production

Entrepreneurship is a powerful tool for recognizing opportunities that can solve problems such as employment, lack of creative and dynamic human resources, low productivity, reduction in the quality of products and services, economic stagnation and increased competition. In recent years, the share of women in private businesses as well as in government jobs has gone through a growing trend.The success of women entrepreneurs in societies not only causes economic benefits, but also creates social and cultural benefits.This research is a sequential mixed type (qualitative-quantitative) with the aim of investigating and analyzing women's entrepreneurship based on home jobs using the systematic design of the foundation's data theory. For this purpose, while conducting open interviews with 19 professors and women entrepreneurs, a set of primary themes (138 themes) were collected during the recoding process until reaching theoretical saturation, and categories were extracted from them. Then, in the central coding stage, the link between these categories under the title of causal conditions (personality factors including cognitive, motivational, behavioral and business-related factors including customers, market, goods, work), central phenomenon (structural, process, behavioral, development), strategic factors (defensive, offensive, revision/adaptation, contingency/diversity), contextual conditions (work environment, ecology and family environment), intervening conditions (cultural, political, economic) and the consequences of women's entrepreneurship in home businesses at the level of ( individual, group and social) was determined.

The purpose of this study is to provide a model of immortality of managers. This research is a qualitative research using the data theory of the foundation and the paradigm model of Strauss and Corbin. Scope of study: Sina Bank and contributors were knowledgeable about management. In-depth interviews were conducted using purposive sampling using the snowball technique.In this study, the data reached a theoretical saturation stage after conducting fifteen interviews. However, five more interviews were conducted to ensure adequacy. The Lincoln and Guba criteria were used to determine validity and the process audit method and internal agreement were used to determine reliability. Data analysis was performed in three stages of open coding, axial coding and selective coding and then based on data-based theory, a paradigmatic model was explained. Accordingly, "individual factors and organizational factors" as causal conditions of immortality of managers, "individual and organizational capacity building" as the main category of research, "organizational factors and environmental factors" as intervening conditions and "politics" "Organizational setting" were identified as the underlying conditions from the perspective of the research participants. Strategies also include "individual and organizational resource management" and the consequences include "modeling and value creation".