How Medical Representatives Influence Prescribers Behavior?

my job to figure out what a physician's price is. For some it's dinner at the finest restaurants, for others it's enough convincing data to let them prescribe confidently and for others it's my attention and friendship...but at the most basic level, everything is for sale and everything is an exchange. —Shahram Ahari The statement above is only a quotation and I am not debating if it is true or false. I leave it for the readers to think and judge. In any setting, the process of selling involves getting in touch with potential customers, recognizing their requests, convincing them that your products or services are more pleasant than those of competitors and can best please the customer. Pharmaceutical marketing is a specialized field where medical representatives form the skeleton of it. In 2000, drug companies spent more than 15.7 billion dollars on promoting prescription drugs in the United States. Medical representatives aim to influence prescription pattern of doctors in favor of their brands. Medical representatives (“medreps” or “drug reps” or “reps”) act by arranging appointments with prescribers, pharmacists and other hospital medical teams. Drug reps increase drug sales by influencing physicians, and they do so with finely titrated doses of friendship. They sometimes deliver lectures in medical work places or at a hotel or conference venue.