Formulating a Model of Relationship between Market Orientation, Learning Orientation, Innovation Orientation and Performance of Food Companies Accepted in Bourse

The purpose of this paper is to study the relationships between market orientation, learning orientation, innovation orientation and performance of food companies accepted in bourse. We used structural equation modeling and LISREL 8.53 for testing hypothesizes. The questionnaire has answered by 291 managers and experts of food companies. The results show that these variables effect on companies performance. Also, market orientation effects on performance through mediating variables include learning orientation and innovation orientation.Market orientation effects on learning orientation, learning orientation effects on innovation orientation and innovation orientation effects on performance.