Internal Marketing Impact on the Effectiveness of Group Work in Higher Education: Case Study-University Of Isfahan

Employees are one of the organizational capital. Empowered and satisfied employees is essential condition for development of organization.Internal marketing is trying to create such capital.In this research the relationship between internal marketing and effectiveness of team work has been studied. internal marketing which looks to staff as internal customer and jobs as internal products is consider with four factors includes price,internal products, communication,internal environment and the relationship between these four factor with effectiveness of group work is examined. The data collection method is questionnaire. Its validity has been confirmed by scholars and experts and Cronbach's alpha was used to assess reliability. Cronbach's Alpha calculated for internal marketing is equivalent to 85% and for effectiveness of group work questionnaire is 90% statisticalsoftwaresuch aswere employedSPSS18andAmos18. Findings show that price, domestic products, communication,internal environment has direct relationship with effectiveness of team work it means that with increase each factor another factor is also increase.Sointernal marketing has a direct relationship with effectiveness of team work.Results fromstructuralequationsshowed thatinternalmarketinganditscomponentshas asignificantpositiveimpacton theeffectiveness of Group Work.