An Analysis of the Relationship between the New Environmental Paradigm and Household Energy Consumption

This paper investigates the relationship between environmental attitudes and environmental behavior (namely, household energy consumption) in Urumia. In this study, attitudes of individuals at two levels of general environmental attitude and specific environmental attitude (energy consumption) have been studied. According to the research hypotheses, there is a positive and significant correlation between general environmental attitudes and specific environmental attitudes. General environmental attitudes were evaluated based on NEP and, methodologically, a survey method was applied with cluster sampling to choose the samples. The overall results showed that subjects for both attitudes received a high score, and there is a significant and positive relationship between general environmental attitudes and significant environmental behavior (energy consumption). The possible reasons for this result are discussed later in the paper and several suggestions are put forward for further studies.