Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP method

Technology and its various development has evolved rapidly the industries specifically in the field of aviation products during the last decade. Different aviation companies and manufacturing industries put up their efforts to utilize different implements، modern technologies and new organizational methologies to optimize their working process. They intend to fulfill the customers requirements in relation to their products. Naturally it will be achieved through the factors such as the cut in cost and time، enhancement of performance and applying the required and modern technologies. The main emphasis has been switched toward the customers point of view (such as delivery of the aircraft products per the appointed dates، quality and reliability and functional specifications). Providing the proper and quick supply of chain for provision process is as significance as production procedures and processes by incorporating the required Informatin Technology for the right product to deliver as per specified and promised date to the customer. This thesis attamps to recognize the basic provision criteria Informatin Technology alternatives along with their effective impacts in a company. In addition، it also determines the priorities of Informatin Technology influence on supply chain management which in turn optimize the research goals of the enterprise. For this purpose، the resrarch has been prepared with use of questionnaire and paired analogy in an aviation company. In this regard، experts and managers of commercial and supply division، planning and production control، computer (115 persons) were questioned during the second midyear of 1390 and first midyear of 1391. Finally it was revealed that all the known major measures of chain provision and information technology impact on each other and validated the conceptual model. Therefore trained human resourses on IT، support of senior executives، hardware and software substructures، commerce electronic and exchange of data with partners should be tacken into account as a model of optimization for application of IT in supply chain management.