Impact of Supply chain integration on competitive capabilities in Food and Beverages Industries

This study examines the impact of supply chain integration (SCI) dimensions on competitive capabilities. For this purpose, the relationship between dimensions of SCI (internal integration and external integration including supplier integration and customer integration) and competitive capabilities (cost, quality, delivery,product innovation) were examined using a conceptual model. The data was collected from top managers of 44 medium and large enterprises of Mashhad Food and Beverages Industries by survey approach. In this study, partial least squares method by Smart pls software and Hulland procedures are utilized to evaluate the measurement and structural models. The results indicated that internal integration is a prerequisite for external integration. The study also revealed that, internal integration and external integration have positive impact on improvement of firms’ competitive capabilities. It was further noticed that, internal integration improves competitive capabilities through external integration.