Reputation in Business; Today Managers Paradigm

Nowadays, competition has been an undetachable part of business in the world. Most corporations in different industries try to surpass rivals & consolidate & promote their position in market. One of the most important means of a very distant past, whether in the realm of the individual, the community and the business of the pre-eminent among others, has a good reputation. Individuals and companies that can achieve this intangible asset gain benefit from & use it.This article in a library research method, has tried to survey reputation research background & beside explainaining reputation as the newest paradigm of business, states benefits & profits of reputation on every part of organization by investigating different schools of thought and its relationship with other elements of organizational concepts.