Contemplation in permanent necessity of medium literacy in society and binding strategies for its expansion

Media literacy is a kind of cognitive and perceptional skill which prepares the addressers with the variety of media products for exploitation of mass media. The effects of the revolution of information accompanied by the learning of thought, perception, logical and criticism skills among citizens with aware based development will be grown with the extension of this phenomenon in the society. This necessity, in recent era for perception of media products are going to be expanded in the direction of cultural, political, economical, behavioral and ethical life in direct and indirect form accompanied by training of active addresser. The aim of this skill is establishing a kind of righteous communication between citizens for achieving to the information via mass and social media. Training of this phenomenon for acquisition, evaluation and analyzing the structure of collective messages will be formed with the exploitation of technology and media products in direction of wisdom, perception, equilibrium between media and addresser, joy of content, strategic expansion an etc. The study of the concept of this phenomenon with the emphasis of two reading and writing skills for production, perception and cognition of media is accompanied with the emphasis in continuity criterions, multi dimension, being instrumental, reconstructing of truth, promotion ideological messages, political and social motivation and etc. For this reason, training and medium institutions, governmental and nongovernmental organizations in society significantly help to the growth of this necessity; also with the expansion of social networks and interpretative communities, we can load this literacy in direction of social solidarity and prevention of social inconveniences. For this reason with the exploitation of magic bullet theory, limited effect and implanting in the field of communications, we can proceed to define this phenomenon. In the Constitution of our society, this phenomenon emphasized from national and mass media in the direction of prominent ethical, Islamic and human purposes and all systems and governmental and nongovernmental institutions should take main steps in direction of developing this phenomenon. The aim of this article is the implementation of a review examination in the field of necessity, purposes, features, and training the media literacy.