The role of Medias and spectators in attracting the private sector investment in championship sport

The purpose of this study was to investigate the role of Medias and spectators in attracting the private sector investment in championship sport. The type of this study was descriptive and survey and practical one. The Statistical population included of all large private companie's master managers (CEO, financial manager or sales manager) in Esfahan. The Statistical sample was determined equal with Statistical population. Content validity and reliability of the questioner were examined and reliability was 0/88. To data inferential analysis T test was used (p ≤ 0/05). The Results show that, private companie's master managers identified the Medias and spectators role were very important to attracting the private section investment in championship sport. The role of the Medias was very importance with average 2.54, in attracting Private sector investment in champion sport. Also, the role of the Spectators was important with average 2.44, in attracting Private sector investment in championship sport. According to findings, supply the pleasing and safe environment for sport spectators by sport organization and sport heads, and variety of Media coverage are very effective in attracting the private sponsors.