Testing a Theoretical Model of Factors Affecting Attendance in Spectators of Soccer's in Iran

The purpose of this study was to examine factors affecting spectator's attendance in Iranian soccer Premier league matches. 1500 spectators over 15 years old were randomly selected with proportional allocation. They completed the questionnaire which was made by the researcher. The result from structure equation modeling (SEM) indicated that economic factor (ticket price, parking cost, transportation and nutrition cost), Attractiveness factor (star players, playing attractive, support of team, team match results and result being unpredictable), planning factor (careful planning, game time and location, weekend game, weather condition and parking availability) have significant correlation with the attend desire of spectators (p< 0/01). But incentive factor (entertainment, prizes and gifts, media and advertising) dont have significant correlation with a tendency to attend (p> 0/01).