An Investigation into the Ways of Sponsor's Attraction to Iran Professional Football

The purpose of this study is to propose suitable ways for sponsor’s attraction to Iran professional football. The survey research design was used with a sample size of 116 broken down to 18 club managers, 40 sports management experts, 40 marketing experts, and 18 sponsor managers. Investigator-made questionnaire was used for data collection, where its face and content validity was confirmed by sports management and marketing instructors and its reliability was estimated 0.84 through Cronbach's alpha method. The results of factor analysis of data indicated the following six factors as proposed ways for sponsor’s attraction to Iran professional football: 1.Structural and managerial factor, 2.advertising opportunities, 3. encouraging decisions, 4.Providing situation for professionalizing, 5.mass media, and 6.Privatization of mass media.