Testing a Conceptual Model of Tourism Loyalty in Province of Eastern Azarbyjan Sport Events: about Practical Strategies for Developing Sports Marketing

A n increasing competition between destinations is to develop the best strategies that explore the tourism potential of each destination the purpose of the study was to examine different factors influencing tourism loyalty in Province of Eastern Azarbyjan sport events. Thus, 102 tourists to cluster and simple random questionnaire revised (Travis - 2008) was completed. The result structure equation modeling (SEM) on Lisrel (8/7) program indicated that factors influencing tourism loyalty of sport tourism & non- sport tourism identified. Variables influencing the loyalty of the sport tourists were trust and satisfaction indicators, image, and sporting Excellence, the excitement and Unique experience. And variables influencing the loyalty of the non - sport tourism are satisfaction and trust, safety, cultural differences and transportation. The results showed that sport tourists are Loyalty than non-sport tourists.