Evaluation of brand equity in tourism

Development of tourism activities in the target areas of different aspects of social, economic and ecological matters is important In this regard, governments and planners are now trying to do a lot of development activity. Hence, there are different requirements for the development of tourism activities as one of the requirements of the software program in order to plan for tourism development in destination areas. These requirements can be examined in aspect of different dimensions, body image, perceived quality and loyalty.. Each of these dimensions is a different variable. Ramsar tourist destination due to the position and benefit from ecotourism attractions such as the sea, green forest and villages has special importance in the eyes of tourists. In this context, the main goals of this paper are, with emphasis on of brands in the tourism destination is listed in Ramsar. This research is a descriptive - analytic data collection questionnaire the collected data were analyzed using SPSS software the results show that there are differences between dimensions. and in the three dimensions of brand, awareness, mental perception and loyalty average is higher than average differences between the average is lower than the average in perception.