From Bazaar to Megamall

Along the human history, business centers have been under many disparities. By the passage of time vast areas of cities land had been devoted to the business use and its physical appearance had appeared as shop, bazaar, passage, department store, etc. A new retail economic geography, with regard to the reuse of spaces in form of megamalls and the transmission of retail capital, both in the inner cities and in the international setting, giving a special attention to the phenomenon of the reconstruction and change in the retail system has been observed. The theoretical approach to shopping and consumption as a form of leisure,hadled to innovation in the business, service, and recreation spaces, one of which is megamall. Various studies have shown that megamalls have been the main business perspectivesof many countries in the world and have vital roles in the retail and tourism industry. This paper is a review-descriptive study and it aims to study and identify the megamalls based on the leisure view of the shopping and consumption. It was concluded that an appropriate integration of physical and functional potentials of Tabriz Traditional Bazaar, as a world heritage, in megamalls can disseminate Tabriz bazaar potentials. It is suggested that creating megamalls based on these potentials as commercial- recreational, leisure and service centers and poles and a ring communication network in the Tabriz city domaincan reduce the economic and traffic load of bazaar and other problems of the city, specially the city center, and it would maintain the bazaar.