Identifying factors affecting memorable tourism experience form the perspective of cultural tourists visiting Iran

Concerning the contention of Pine and Gilmore (1999)، quality of experiences are directly affecting a business’s ability to generate revenue. However، extant tourism research has provided little explanation of the factors that make tourism experiences memorable. The purpose of this research is: identifying Factors affecting creation of a memorable tourism experience from cultural tourists’ perspective by using structural equation modelling. According to the

among core resources and attractors، culture and history; among qualifying and amplifying determinants، cost/ value and among supporting factors and resources، hospitality are the main elements which have more important role in creating memorable tourism experience. Furthermore، this research prioritized each memorable tourism experience dimensions from cultural tourists’ perspective. The findings indicated that affect، expectation، consequentiality and recollection dimensions have respectively more important role in creating memorable tourism experience. The article ends with a discussion of the implications of these results for tourism practitioners.