The Relationship between goal orientation and creativity among Azad university students

The purpose of this study was to investigate relationship between goal orientation and creativity among azad university students branch of Shiraz. Participants consisted of 360 students. Those are selected by multistage cluster sampling in Shiraz city. Two scales were used: Elliot & McGregor goal orientation questionnaire and Abedi creativity questionnaire. Then data were analyses through multiple regression, Two-way ANOVA and multivariate analysis of variance (MANOVA) methods. The results revealed that: A: There is a significant relation between goal orientation and creativity among azad university students. According to this result creativity were predicted by performance-approach and performance – avoidance goal orientation negatively. In addition creativity was predicted by masteryapproach orientation positively: there is no difference between girl and boy students in creativity. Another results showed that Girls were acquired high score on variables performance-approach orientation. Also there is not significance difference on variables among faculty students. The implications of results were discussed in relation to the pervious literature.