Analysis of managerial performance of audio-visual archives at the Islamic Republic of Iran Broadcasting (IRIB) using EFQM 2010 edition

Assessing the performance of quality management at the Iranian broadcast organization (IRIB) audio-visual archives, based on the model of Organizational Excellence, with the purpose of exploring strengths and weakness and providing strategies for improvement. A 72-item questionnaire, endorsed by the European Foundation for Quality Management (EFQM) edition 2010, was used, due to the service nature of the community of research. Audio-visual archives at IRIB have implemented EFQM Excellence Model differently. With regard to empowering factors, Channel 4 archive has proved the best with a score of 262.03 out of 500, while Channel 2 archive has eared lowest scores (166.13 out of 500). In the "outcomes", Channel 1 and Channel 2 have respectively performed the best and the worst. Overall, the Central Archive and Channel 1 had higher performance, whereas Channel 2 and Jaam-e Jam Channel earned lowest scores. Strategies suggested include; 1) Enhancing interactions with users, organization, and external stakeholders, 2) Enhancing competitive environment among the staff, 3) Revision in policies, 4) Implementing criteria of meritocracy, 5) Compatibility with new technologies in service provision, 6) Interaction with users and appreciation of feedback, 7) Higher level of interaction with the community by the top management of archives, 8) Adopting a higher scores.