Comparison and Determination the Reasons of Purchasing Foreign Sport Products from Producers, Sellers and Consumers Viewpoints

The aim of this study was comparison and Determination the reasons of purchasing foreign sport products from sport producers, Sellers and Consumers Viewpoints and then ranking the reasons. This research was an applied descriptive, comparative, survey data gathering and field study paper. The statistical population of this study was 16 sport producers, 46 sellers and 360 consumers. Data collection was done by a researcher made questionnaire that contains 52 items and demographic information. Researcher-made questionnaire was used as well, Its validity was confirmed by 15 sport management and marketing specialists and experts. The reliability of this questionnaire was estimated by ALPHA CRONBACH 0/70. Data analysis was done by MANN WHITNEY U test and FRIEDMAN test. Based on results there was significant difference between producers and consumers and sellers and consumers but there wasnt significant difference between producers and sellers in the effective factors to purchase foreign sport products. From consumers view point the standards, quality of foreign sport products and weakness informing about Iranian sport products are important priority.In other words, there are so much propaganda for foreign products against domestic ones. From producers view point the standards, more warranty and diversity of foreign sport products are important priority and at last from sellers view point the price of Iranian sport products, wrong culture to prefere foreign sport products and the standards of foreign sport products are important priority.