An Analysis of Concept Transfer in a Sign Design Workshop

Sign design is one of the main graphics training courses taught at universities. Accordingly, to teach this course, an assessment was done to select the best teaching method from myriad existing methods. Classification of the “aesthetic concept transfer” has always had challenges with it but unless the issue is negotiated, the problems will not be resolved. Hence, the present study aimed to explain the ways which are close to the current state of admission and level of student talent. In recent years, graphics professors have been plagued with many problems that are related largely to the diversity of students. It seems that the present students are distinctly different from the students of two decades ago. Thus, considering gender and age differences together with students’ IQ in similar circumstances, we find it reasonable to identify new and more effective ways of teaching art. In this study, eleven measurement models were used to record output data for each experimental group. The eleven models were identified as the most important ones to the expansion of concept transfer talk. Finally, activities conducted according to the three methods were measured using the eleven models. The study was conducted at Shahid Chamran University of Ahvaz and Islamic Azad University, Abadan Branch in the academic years of 1389 to 1390.