Evaluating the Effect of Insurance Companies Brands Reliability on the Loyalty Commitment of Customers

Today, the loyalty of customers is a term noted very much to in trading more and more. The development of reliability and loyalty will be done at the same time. Logical trust can address logical commitment. So, the brands managers should have correct knowledge about reliability to cover the expectations to make the customers loyal. This paper tries to study and evaluate the reliability of insurance companies on the loyalty of customers. In terms of nature, this study is descriptive and non-experimental (field and survey). The sampling is randomly selected through 396 questionnaires collected. To achieve the goal, the data collected will analyzed by SPSS to test the hypotheses. The findings represent that the brand reliability plays a vital role to improve the behavioral inclinations of the customers. That is, higher satisfaction increases the loyalty, propaganda and recommendation of the insurance company to other people and less tends to change it. Therefore, managers must pay special attention to the reliability and its effect on managing the relations with customers and design appropriate strategies to develop trustworthy and faithfulness.