The Motivational (Psychological) Characteristics of the Librarians in the Medical Libraries from the Viewpoint of Humanistic School of Thought in Medical Colleges of Islamic Azad University (IAU)

By studying and identifying the psychological characteristics of librarians’ entrepreneurship, we can think up innovations in accordance with informational needs of the clients and provide them with better service in the shadows of entrepreneurial activities. The aim of the research is to determine the motivational (psychological) characteristics of the entrepreneurship of the librarians of the medical libraries of Islamic Azad University (IAU) on the basis of psychological characteristics of the Humanistic school of thought and the correlation of the demographic variables with them and the effect of those variables on them. The method of This research was analytical survey. The participants of the study were 98 librarians of the medical libraries of Islamic Azad University in 2012. The data were gathered through interviews done with experts in order to select the motivational (psychological) characteristics of the entrepreneurship and through a researcher-made questionnaire for measuring those characteristics in the librarians. The descriptive and the inferential statistics (KMO and Bartlett’s test, one-way ANOVA, correlation coefficients and determination coefficient) and SPSS12 were used for data analyzing. The motivational (psychological) characteristics of the entrepreneurship of the librarians of the medical libraries of Islamic Azad University (IAU) were significantly more than average. The educational level and library management degree were significantly correlated with the motivational (psychological) characteristics. Moreover, the coefficients of correlation between the variables of academic degree and educational level were positive and direct, and with an increase in the value of those variables, the motivational (psychological) characteristics of entrepreneurship arose. It is expected that the librarians identify the grounds for the entrepreneurial activities in libraries because libraries, with their scientific nature are ideal lacunae for making use of creativity and innovation in economic issues, and there still exists a valuable and sellable commodity named information. Information is the currency in the new economy and taking advantage of it needs employing librarians with entrepreneurial characteristics.