A Survey on Relationship between Change Strategies And commitment to change

Message:
Abstract:
Purpose
The current research is in the following concepts of organizational issues, with purpose of the survey of relationship in between Change Strategies with commitment to change in bank branches, implemented. Design/
Methodology
approach- Sample consisted of 173 employees of banks that have been stratified random sampling proportional to population size are selected.Method of this research is descriptive study, in kinds of the correlation, with purpose from the applied aesearch, accordingly, for measuring the basic concept of research, a designed quastionnaire is used. Data is analyzed using statistical tests.
Findings
Final results of research show significant relationship between change strategies and its dimensions with commitment to change of employees in bank branches. Participating strategy of organizational change strategies with the greatest commitment to implement the change will bring, and it would be introduced as "strong commitment to implement the change". On the other hand, The telling strategy has lowest commitment to implement the change, and similarly, we introduce it as "weak commitment to implement changes".
Language:
Persian
Published:
Management Studies in Development & Evolution, Volume:23 Issue: 74, 2014
Page:
49
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