Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business; Case study in Iran UPVC industry

One of significant questions of business decision makers is about accurate recognition of market position، determination of current market and future orientation of own business in the market. Regarding to it، one of important tools is Strategic Position and Action Evaluation (SPACE) matrix that can demonstrate total desirable orientation of any business in current situation. Mentioned Matrix is created by experts’ views and opinions، so it''s accuracy is based on qualitative poll; accordingly it can make less challenges by improvement of this accuracy. In this paper، mentioned poll has been combined with fuzzy logic by using Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and it has includes higher degree of accuracy because of weighting to axes of matrix. Case study of this suggested model has been carried out (or performed) in one of prominent company in the field of UPVC windows and doors industry and the results of this study has been presented.