The Effect of Internal Marketing and Job Rotation on Nurse's Turnover Intention

Nurses as one of the main pillars of health sector, have often been noteworthy for researches. Due to the sensitivity of their working conditions and high burnout, this study has attempted to examine organizational commitment and some factors affecting nurses’ intention to leave. It was a correlational study. The study population was all nurses working in specialized public hospitals of Mashhad from which, 180 registered nurses were recruited through proportional to size stratified random sampling. Data was collected using a combined questionnaire including Internal Marketing Questionnaire by Gronroos, Job Rotation questionnaire by Chen et al., Organizational Commitment Questionnaire by Kim et al., Turnover Intention and Person- organization fit by Alniacik et al. To examine the data, the structural equation modeling using Amos software (v.21) was employed. There was a significant positive correlation between internal marketing and organizational commitment (p‹0.05, ß=0.35), also job turnover on organizational commitment (p‹0.05, ß=0.22) and the moderating role of P-O fit on turnover intention was confirmed (p‹0.05). As internal marketing and job rotation has a positive relationship with organizational commitment and the latter has a negative relationship with turnover intention of nurses, then considering these variables and the moderating role of person-organization fit, the managers can reduce turnover intention of nurses.