Analysis of Beneficiaries perception on Effects and Consequences of Tourism development in Rural Areas(case study: Lavasanat area)

Tourism in rural areas has different consequences and effects. Awareness of tourism effects in rural areas will help planners to achieve sustainable development of tourism. The recognition and comparison of such effects is so important from the view point of beneficiaries. Tourism is formed in a bed named environment. Besides of such important factors، the interaction relations between the environment and the local residents، job creators and tourists have a great role in shaping the tourism and its effects. So، in a comprehensive and systematic study، all the effects from the view of all beneficiaries shall be analyzed، because without considering all the beneficiaries، sustainable tourism development is nearly impossible. It is an issue which has received low attention in local studies. Therefore، in this research، through the study and identifying the tourism effects and consequences in rural areas of Lavasanat، it is tried to identify and analyze the understanding and perception of beneficiaries. The research methodology is descriptive – analytical one and the required documents and data were collected using the library and field study. Field method is based on the questionnaires which designed for local residents، tourists، entrepreneurs and local managers. Statistical methods were used for data analysis. Results showed that there is a significant difference between beneficiaries'' perception about the effects and consequences of tourism in case study، which is due to the different perception of local inhabitants and tourists، local inhabitants and entrepreneurs، local managers and tourists، local managers and entrepreneurs.