advertising and its victims

One of the most challenging and critical issues of our times، that arises in the field of applied ethics، is discussion of principles and ethical issues in the mass media. Mass media، as influential polar in society، are a powerful tool for advertising، so that they affect the culture، audience behavior and the decisions of them. Advertising، that it has a long history in human society، with the advent of the industrial revolution and the rise of consumer surplus production، is thriving. Therefore، in the contention competing production companies، advertising companies emergence and development of tools such as statistics، psychology، sociology، art، graphics، and so on، neglect of moral and cultural effects of the commercials may have، dishonest and unethical techniques are used to increase sales of goods result، the action for those who are illiterate messengers، expensive، and in some cases endanger their lives. The present article is descriptive - analytical expression after Generalities about commercials، seeking answers to the following questions are raised. 1) Who are the victims of advertising? 2) In order to reduce the possible damage caused to the audience in advertising، what solutions are there? 3) What is the true advertising from view point of Islamic teachings?