An investigating into the factors affecting mobile learning adoption Case study: Management students of Tehran University and Ferdowsi University of Mashhad

In recent years mobile devices popularity has led the education industry to look for ways to use them as learning tools for users to achieve self-learning anytime and anywhere. Since understanding the factors affecting the adoption of any new technology is the first step in its implementation, the main objective of this study is to identify factors affecting the mobile learning adoption. Hence, the theory of planned behavior was used as theoretical foundation in order to achieve this goal. The study population consisted of 318 management students of two major universities in Iran. In order to test the hypotheses proposed by the research model, structural equation model was used by Lisrel software. The results showed that the three main variables of the theory of planned behavior have direct and significant relationship with behavioral intention. The relationship between perceived ease of use and perceived usefulness with attitude and the relationship between learning autonomy and perceived behavioral control were not confirmed.