Entrepreneurial Marketing for SMEs based on Classic Grounded Theory (Case of ICT Industries)

For many years، marketing has been a central concern of entrepreneurial research. Entrepreneurs and scholars of entrepreneurship have long been interested in the nature، operation and value-adding potential of marketing. The main purpose of this research is designing a dynamic model for small and medium enterprises marketing in ICT industries. The Researcher tries to describe current marketing situations these businesses specially focuses on marketing issues and wants to exploring a model for marking based on Classic Grounded Theory.