A Survey of the Relationship between Amounts of Using a Variety of Media & Social Capital (Case Study: 15-29 Year old Youth in Shiraz City)

The present study empirically has explored the relationship between media and social capital, through a survey among young people in Shiraz city. 600 young people from the city of Shiraz were determined as sample by stratified cluster sampling method. Social capital was evaluated based on three components of generalized social trust, institutional trust and the impression of increase in crime. Based on research results, solidarity of the inner mass media, with social trust and positive and meaningful institutional trust with the imagination of increase of crime in society has been negative. In contrast, the correlation of foreign mass media has been positive with negative abstract trust and generalized trust with the imagination of crime increasing in the community. Personal media’s correlation with none of the dimensions of social capital the media was not significant and virtual media only with generalized trust has negative correlation and significant.